Digital Pre-Sell Transformation Associate Manager

Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities The Opportunity Lead the identification, prioritization and commercialization of new digital capabilities within MiNegocio, ensuring that platform enhancements, functionality improvements and new use cases are aligned with customer needs, commercial priorities and growth objectives. The role is accountable for translating business opportunities into scalable capability requirements, building business cases, prioritizing enhancement opportunities and coordinating cross-functional stakeholders to maximize value creation from digital investments. Working closely with Commercial Operations, Commercial Analytics, Global Product and S&T Deployment teams, the position ensures that MiNegocio continuously evolves through the deployment of capabilities that improve customer experience, drive adoption and accelerate business growth. Your Impact As Transformation Lead for digital growth (Manager) your scope would consist of: 1. Identify and prioritize business opportunities that can be addressed through new digital capabilities, functionality enhancements or process improvements within MiNegocio. 2. Translate commercial needs, customer pain points and growth opportunities into clear business requirements and capability proposals for Global Product and Technology teams. 3. Develop business cases and impact assessments that support prioritization of new capabilities, enhancements and strategic investments 4. Maintain and govern the MiNegocio growth-related capability pipeline, ensuring alignment with Digital Growth objectives and overall business priorities. 5. Partner with Global Product organizations to influence roadmap prioritization and ensure Mexico business needs are appropriately represented in development discussions. 6. Collaborate with S&T Deployment teams to assess local feasibility, identify dependencies and support successful rollout of new capabilities within Mexico. 7. Coordinate with Commercial Operations and Commercial Analytics teams to validate business opportunities, prioritize requirements and measure expected business impact. 8. Monitor adoption, utilization and performance of newly deployed capabilities, identifying opportunities for optimization and additional value creation. 9. Facilitate alignment across Sales, Revenue Management, Marketing, Category Management, UCX and Digital Growth stakeholders to support successful commercialization of new capabilities. 10. Establish feedback mechanisms that continuously capture customer, operational and business insights to inform future capability development priorities. Qualifications Who Are We Looking For? Education Bachelor's Degree required. Preferred: Engineering, IT Systems, Economics, Business Administration, and related disciplines. Experience Experience: 5+ years of experience in Digital Transformation, Product Management, Commercial Strategy, Business Transformation or Digital Commerce. Experience developing business requirements and use cases. Experience working with technology and product organizations. Experience influencing multifunctional stakeholders. Experience evaluating business opportunities and prioritizing investments. Experience managing capability deployment or transformation initiatives. Strong understanding of commercial and customer processes. Tech/Functional Knowledge: Digital Transformation. Business Case Development. Product Requirement Definition. Digital Commerce. Customer Experience. Commercial Processes. Stakeholder Management. Capability Prioritization. Change Management. Value Realization. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: • Opportunities to learn and develop every day through a wide range of programs. • Internal digital platforms that promote self-learning. • Development programs according to Leadership skills. • Specialized training according to the role. • Learning experiences with internal and external providers. • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. • Financial wellness programs that will help you reach your goals in all stages of life. • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.