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Dir Sales & Marketing

Sage Hospitality
$87,187 - $107,463 a year
Duval County, Florida
Full time
2 days ago

Why us?

Situated on the sweeping white sands and sparkling waves of the Atlantic Ocean, One Ocean Resort is a refuge for relaxation. We beckon guests with luxurious amenities and lavish suites featuring views of the rolling surf that is the signature of the Atlantic Ocean. Join us in creating magical and memorable experiences for our guests!

Job Overview

POSITION FOCUS

Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and strategic selling approach. This role must be able to bring a team culture to the work environment and ensure that strategies and tactics are agreed upon and put in place so that all aspects of sales and marketing are achieved. Having experience in opening a new resort property or managing through a rebrand of a resort property would be highly beneficial.

Responsibilities

ESSENTIAL RESPONSIBILITIES

  • Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.

  • Lead direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.

  • O ngoing Training & Development: Lead continuous training initiatives to enhance the skills, performance, and growth of the Sales & Catering team.

  • Direct Marketing Oversight: Develop and execute strategic marketing plans aimed at directly increasing hotel revenue and market visibility.

  • Direct Sales: Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and possess a valid state driver's license to make sales calls.

  • Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.

  • New Account Development: Captures competitor's accounts through networking, research and reader board surveys to target and solicit those most probable to generate new business.

  • Plans and implements an on-going Targeted Account Development "hit list" to create new revenue and acquire valuable hotel contacts and business agreements.

  • Plan and implement ecommerce and internet marketing strategies.

  • Promote the story behind the brand and the hotel in the market, with the goal of increasing overall profitability of the property.

  • Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation.

  • Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state-of-the-art sales techniques and practices.

  • Continually targets and prospects for new business through telemarketing, individual creativity and innovation.

  • Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments to enhance the hotel's financial performance.

  • Account Service and Management: Maintains a well-documented, accurate, organized and up-to-date file management system to service clientele and the property in the most expedient, organized and knowledgeable manner.

  • Develop strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.

  • Develops customer profiles and maintains an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues.

  • Fosters a Collaborative Team Culture: Cultivates a cohesive work environment that encourages healthy competition, mutual respect, and camaraderie among team members.

  • Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.

  • Product Knowledge: Conducts research, surveys, personal investigation and studies marketplace and territory to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.

  • Time Management: Focuses on revenue-producing activity and maximize selling time by dedicating a minimum of 90% of work time to direct sales efforts.

  • Professionalism: Controls expenses including travel on the property's behalf to minimize hotel costs.

  • Represents themselves, the hotel and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach and a caring, sincere attitude always.

  • Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.

  • Display a neat, clean and business-like appearance always.

OTHER RESPONSIBILITIES

  • All other duties as assigned, requested or deemed necessary by management.

SUPERVISORY DUTIES

3-15 Associates

BEHAVIORAL FOCUS

At Sage, we pride ourselves on the behaviors that build our culture, and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).

Qualifications

POSITION QUALIFICATIONS

Education/Formal Training

Minimum of high school diploma or equivalent.

Experience

4+ years of hotel sales management experience. Opening a new resort or leading through a rebrand is highly beneficial.

Knowledge/Skills

  • 3-5 years sales management experience

  • Proven Marketing Strategies - Leveraged social media platforms to effectively promote brand messaging and support revenue objectives.

  • Requires knowledge of general sales techniques, yield management, and customer service skills.

  • Ability to Travel

  • Requires the ability to hear, speak, read and write English fluently.

  • Requires 12th grade level mathematics, spelling and reading skills.

  • Requires effective business writing skills.

  • Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions

  • Understand and follow verbal/written instructions.

  • Be able to work on more than one task at a time.

  • Develop strong internal and customer relations.

  • Set and manage priorities and plan activities in advance.

  • Adhere to assigned deadlines.

  • Solve Problems and make sound business decisions.

  • Understand and follow verbal/written instructions. Work on more than one task at a time. Develop strong internal and customer relationships. Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%

  • Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Environment

Office environment, weather exposure when making sales calls

This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the associated with the position. May perform other duties as assigned.

ID: 2025-28375

Position Type: Regular Full-Time

Property : One Ocean Resort and Spa

Outlet: Hotel

Category: Sales & Marketing

Tipped Position: Yes

Address : 1 Ocean Blvd

City : Atlantic Beach

State : Florida

EOE Protected Veterans/Disability

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