DIRECTOR, BRAND MARKETING

Location: Dallas, Texas
Job Type: Permanent
Compensation Range: $115,000 - 129,000 per year

We are looking for a Senior Brand Marketing Manager to lead impactful brand initiatives. In this role, you will drive brand-focused promotional campaigns that enhance customer engagement, boost revenue, and elevate brand perception. You’ll shape communication strategies, manage in-location marketing, and lead collaborations with key partners. The ideal candidate is highly organized, creatively driven, and detail-oriented, with a strong track record of executing successful marketing initiatives. This position works closely with internal teams and external partners to ensure seamless execution and measurable impact.

Benefits:

• 401(k)
• Health, Vision and Dental insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program

Responsibilities:

• Project Leadership in Marketing: Take ownership of and implement marketing activities, special offers, and location-specific programs from their initial stages through completion, ensuring they meet business goals and schedules.
• Communication and Material Development: Craft clear and persuasive communication for offers, seasonal events, and in-location marketing to encourage customer interaction.
• On-Site Marketing Management: Direct the creation and deployment of in-store signage, menu layouts, and other visual marketing elements to support limited-time offers, promotions, and brand-building activities.
• External Partnership and Digital Engagement: Identify, collaborate with, and oversee relationships with key individuals and social media activities to broaden brand visibility and encourage customer visits.
• Offer and Activity Implementation: Support the creation and launch of promotional activities, working with internal departments and external partners to achieve maximum impact.
• Marketing Material Coordination: Collaborate with internal creative teams to produce marketing assets, ensuring a consistent brand expression in terms of voice, visuals, and overall feel.
• Internal Stakeholder Alignment: Partner with operational and regional teams to guarantee the successful implementation of marketing programs within restaurant locations.
• Results Analysis and Future Optimization: Examine the performance of marketing activities and customer interaction data, using insights to refine future marketing strategies.

Qualifications:

• A four-year degree in marketing, communications, or a similar area of study.
• At least five years of professional experience in marketing, preferably within the food service, retail, or lodging sectors.
• Proven ability to lead marketing projects, having successfully implemented marketing campaigns and promotional activities.
• Experience developing and executing influencer outreach and social media initiatives.
• Familiarity with marketing strategies within physical locations and techniques to enhance customer interaction.
• Capacity to work effectively with various internal and external parties and manage several concurrent projects.
• Excellent written and verbal communication skills, including the ability to craft compelling narratives.

Skills:

• Marketing Campaign Management: The ability to plan, execute, and oversee marketing campaigns and promotions from start to finish.
• Project Management: Strong organizational skills and experience managing marketing projects, ensuring they align with objectives and timelines.
• Messaging Strategy: Skill in developing clear, compelling, and effective messaging for various marketing initiatives.
• Content Strategy: Ability to create and guide the development of engaging content that supports marketing goals.
• In-Restaurant Marketing: Understanding and experience in managing marketing efforts within physical restaurant locations, including signage and menu design.
• Influencer Marketing: Proficiency in identifying, engaging, and managing partnerships with influencers.
• Social Media Management: Experience in developing and executing social media campaigns and activations.
• Promotional Campaign Execution: Ability to support the development and rollout of effective promotional campaigns.
• Creative Asset Coordination: Skill in working with creative teams to produce marketing materials that maintain brand consistency.
• Cross-Functional Collaboration: Strong interpersonal skills and the ability to work effectively with various internal teams (e.g., operations, field teams).
• Agency Management: Experience in collaborating with and managing external agency partners.
• Stakeholder Management: Ability to work effectively with and manage expectations of multiple stakeholders.
• Performance Analysis: Skill in tracking and analyzing campaign performance and guest engagement metrics.
• Data-Driven Insights: Ability to derive actionable insights from data to optimize future marketing efforts.
• Communication Skills: Strong written and verbal communication abilities for internal and external interactions.
• Creative Storytelling: Skill in crafting engaging and persuasive narratives to connect with the target audience.
• Organizational Skills: Ability to manage multiple projects simultaneously and maintain a high level of organization.
• Creativity: Capacity to generate innovative and effective marketing ideas.
• Attention to Detail: Thoroughness and accuracy in managing marketing activities and materials.

JOBID: 1090507
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.