The opportunity
The North American electric utility industry is undergoing a paradigm shift driven by climate change, aging infrastructure, renewable energy, new demand from data centers and electrification of transportation. To keep up with and enable these changes, unprecedented grid upgrades are needed, creating a $24 trillion global market opportunity.
Infravision is uniquely positioned to lead this transformation with our mission to decarbonize the world’s electric grid by reinventing the way utilities construct power lines. We have a strong global customer base and support from leading investors in the sector, including Energy Impact Partners, Equinor, and Edison International.
To further our mission, we are actively seeking a driven and entrepreneurial Director of Brand Marketing to join our team. This position will be a key contributor towards growing a well-funded start-up to scale 10X+ in revenue over the coming years.
In this role, you’ll be reporting to the company’s Chief Strategy Officer, building out our brand, market, digital and social media presence, launching new products to the global electric utility industry, and driving product adoption through trade shows, executive interviews, and case studies/articles about our technology . You will be responsible for market value analysis, customer engagement metrics, and ensuring our products and services fit the customer's needs. Your partnership with internal teams will be crucial in ensuring customer satisfaction and meeting evolving customer and market needs.
Who we are
Infravision empowers electric utilities to deliver safer, faster, lower-cost power line upgrades. We built a drone hardware and software analytics platform that installs and upgrades power lines at a speed and scale that’s never been available before to the industry. Through our solutions, Infravision enables up to 40% increase in transmission line capacity at 40x lower install cost than traditional methods.
Infravision operates in Australia, the United States, Canada, and India. The Infravision leadership team collectively possesses over 100 years of experience in aviation, engineering and high reliability operations and is a strong veteran employer, with 40% of its workforce coming from military backgrounds. At Infravision we aim to have a positive impact on the day-to-day work of our people, customers, and environment.
Why work for Infravision
- Join a mission driven organization and make a meaningful impact modernizing the way powerlines are constructed, repaired, and maintained.
- Competitive salary and benefits.
- Equity Ownership. Our employees participate in the Company’s employee share option plan and share in the benefits of growing a successful technology company.
- Collaborative and energizing environment. We have an enjoyable, dynamic and collaborative work environment.
What you’ll do
You lead the development and growth of the Infravision brand in both the North America and Global context.
- Partner with senior leadership to define Infravision’s desired brand identity in the industry.
- Lead development of brand messaging and brand marketing strategies to develop the desired brand identity and support Infravision in achieving long term revenue growth.
- Execute and manage implementation of brand marketing strategy across all channels including: digital (web site, social media - Linkedin, email, etc.), external collaboration on joint press releases and other brand building activities, and physical (1-page handouts, etc.). You will ensure all public facing media (print and digital) is aligned with brand objectives.
- Build internal and external awareness of desired brand identity and propel the company towards its mission and vision via customer surveys, webinars, and trade organizations.
- Manage Infravision presence at targeted customer facing conferences
- Planning and managing logistics and budgeting for industry conferences.
- Partnering with event organizers.
- Securing and supporting speaking opportunities at conferences.
- Liaising with agencies for booth and swag needs.
- Partnering closely with Sales to prepare for events, including account outreach planning.
What we are looking for
- A growing marketing professional with 4 - 6 years of brand marketing experience at a company supporting the electric power / cleantech industries.
- The ideal candidate would have experience and broad contacts in the electric power industry, particularly with utilities and EPC contractors.
- BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge.
- Experience across brand marketing channels (web, social, print, etc.) - with a desire to both own strategy definition and execution
- Focused: we are a small team with many competing priorities. To be effective in this role you need to be able to isolate where you can have the greatest impact and rigorously prioritize.
- A self-starter with the ability to be highly effective with minimal direction and supervision
- Willingness to travel 10 - 15% to support brand marketing activities - including attending industry conferences and supporting brand building activities with customers.
Next Steps
Find out more about Infravision
If you'd like to delve deeper into the world of Infravision, we invite you to stay connected with our latest updates, news, and insights by following our social media channels and visiting our website https://infravision.com.au/.
Diversity and inclusion
At Infravision, diversity and inclusion are integral to our culture. We welcome applicants from all backgrounds, fostering an inclusive environment where unique perspectives are valued. Our competitive compensation package, including Employee Share Options, reflects our commitment to recognising and rewarding talent.
We support flexible work arrangements for a harmonious work-life balance.
Infravision is a proud veteran employer, with up to 40% of our workforce being from former armed forces backgrounds.
