About the Role:
We are seeking an Affiliate Marketing Director to change the way people take care of their health.
In this role, you will build and scale our affiliate marketing strategy from the ground up. As an Affiliate Marketing Director, you’ll develop and execute strategies to drive product sales via Instagram & TikTok, cultivate a community of passionate affiliates, and scale our brand through this channel.
You will work cross-functionally with our design, e-commerce, and product teams to ensure our affiliate marketing efforts are fully aligned with the rest of the brand’s goals and vision.
About Us:
Feel Goods is a fast-growing DTC brand on a mission to make health more approachable & fun. We’re building a new-age platform for helping others in their wellness journey.
To date, we've sold out 15+ times, shipped 4M+ servings, and have earned 150M+ views on our organic content. We’re one of the largest organically grown wellness brands on TikTok, have recently closed a round of funding, and are looking to scale our brand further through a world-class affiliate program.
What Your Responsibilities Are:
- Develop and execute affiliate strategies on Instagram & TikTok Shop to grow GMV/revenue and drive brand awareness.
- Build and scale an affiliate community through recruiting, onboarding, and briefing creators while keeping them incentivized to promote our products authentically.
- Work closely with affiliates, our internal content team, and external partners to brainstorm and produce engaging content that drives views and sales.
- Collaborate with our ads team to provide high-performing content for paid campaigns and enhance ROAS.
- Continually track & report on our affiliate program’s metrics to refine strategy and uncover new insights.
What You Bring:
- 3+ years of experience in affiliate or influencer marketing. 1+ year in TikTok Shop is strongly preferred.
- Proven success managing an affiliate program with measurable results (growing revenue, affiliates, impressions, etc.)
- Deep understanding of organic content, social commerce, and marketing trends.
- Have a growth marketing mindset and can set KPIs, analyze data, and identify how to optimize for better results.
- Strong interpersonal skills with an ability to manage and engage a community of affiliates.
- You’re a self-starter who is organized and can build systems/processes from scratch while also being able to collaborate in a fast-paced working environment.
- Passion for wellness and desire to challenge the status quo of how health products are perceived by finding fun, new ways to market them.
Job Type: Full-time
Pay: $80,000.00 - $120,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to Commute:
- West Hollywood, CA 90069 (Preferred)
Work Location: Hybrid remote in West Hollywood, CA 90069
