- Growth Marketing Leadership: Develop and implement growth marketing strategies focusing on driving measurable business results.
- Data-Driven Insights: Generate audience insights while collaborating with quantitative and qualitative data teams to understand audience needs and inform strategic decisions, optimizations, and measurement approaches.
- Cross-Functional Collaboration: Partner with marketing, product, finance, and data science teams to define requirements, scope, deliverables, and goals.
- Performance Optimization: Design and implement test plans to understand conversion and revenue drivers, and continuously optimize marketing efforts.
- Innovation and Experimentation: Pilot new offers and experiment with growth levers to achieve aggressive growth goals and respond to changing market needs.
- Funnel Analysis: Conduct in-depth analysis of customer funnels to identify areas of opportunity and optimize conversion rates.
- Customer Lifetime Value (CLV) Analysis: Analyze CLV metrics to inform pricing strategies, customer retention initiatives, and upsell/cross-sell opportunities.
- Growth Accounting: Analyze growth accounting metrics (e.g., new users, churn rate, retention rate) to understand user behavior and inform marketing strategies.
- A/B Testing and Experimentation: Design and execute A/B tests and experiments to validate hypotheses and inform marketing decisions.
- Experience: 12+ years in marketing, strategy, or a related field, with hands-on experience in developing business strategies and designing metrics
- Skills: Analytical skills, problem-solving, and experience with A/B testing and lift measurement
- Leadership: Inspire trust, navigate ambiguity, and lead cross-functional teams without direct management hierarchy
- Tools: Proficiency in marketing platforms such as Salesforce and Google Ads is preferred
227.000 $/year to 296.000 $/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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