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G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.
We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO.
About G2 - The Company
When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.
G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people.
About The Role
The position will be responsible for elevating and executing G2-owned external and internal events as well as partner, sponsored, and review booth events globally, while also managing a team of marketing and events professionals. From tradeshows to executive dinners, from customer events to partner conferences, you’ll be responsible for how G2 and G2’s brand show up globally.
As Director of Global Events, you will be a key player in our mission to build the largest and most trusted software marketplace, helping G2 be everywhere you go for software.
In This Role, You Will:
- Shape and execute the G2 event marketing strategy with a focus in three key areas: owned and internal events, tradeshows and conferences, and partner/customer events
- Use events to drive awareness and engagement with prospects and develop loyalty and growth with customers
- Player-coach who can build and grow a high-performing, engaged team of events professionals
- Partner with the broader brand team to create a compelling and consistent experience across all event touchpoints, from invitation to registrations to in-person
- Partner with the sales and demand gen marketing teams to identify and activate in-person event revenue growth and renewal opportunities
- Work with the communications team to develop events agendas and content, as well as an internal speakers bureau, identifying key opportunities to leverage and showcase G2’s thought leadership platform
- Provide event support for large-scale employee events and subject matter expertise to other internal teams, like Employee Success, People and Recruiting.
- Apply a global lens and growth mindset to all of G2’s event activations
- Travel up to 40% of time required
Event Strategy & Leadership
- Manage and mentor a growing, hybrid (remote and in-office) team – directing and delivering on G2’s event vision
- Evolve G2’s event strategy, helping to define our positioning and story, while ensuring we effectively communicate it to all stakeholders (buyers, sellers, partners, employees and the software technology industry)
- Build out G2’s event measurement approach and plan, reporting to marketing and revenue leadership on successes and challenges
G2-Owned Events & Employee Programs
- Lead the development and execution of key G2 owned events, such as G2’s annual Reach conference, Dreamforce reception, and newly launched AI in Action Roadshow
- Assist with the planning and execution of large-scale employee events like G2’s annual Kickoff event
Customer & Partner-Focused Events
- Manage G2’s customer-facing review booth program, supporting 40+ customers with review generation at their in-person events
- Continue to build and expand G2’s successful customer events program, like our in-person customer advisory board meeting and Best Software Award winners dinner
- Keep G2’s customers at the heart of our events programs, building upon our G2 Reviews and customer advocacy efforts to ensure that all touchpoints elevate our partners and customers (both buyers and sellers) and their voices
- Align with partner marketing to identify and activate at key partner events and opportunities
Demand Generation & Brand Activation
- Develop an events marketing program of tradeshow and conference sponsorships and activations intended to drive brand and revenue growth
- Partner with the broader marketing team to ensure that all events are properly promoted and supported
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 10+ years of experience in events marketing, with experience leading teams to deliver successful B2B marketing activations
- Possess a fanatical attention to detail and logistical components for event planning
- Demonstrate the ability to lead and grow a team, set goals, delegate responsibilities, hold teams accountable for outcomes, and provide thoughtful, learning oriented feedback
- Experienced at developing high-touch event programs and activations, targeting key decision makers and industry leaders
- Ability to develop processes that result in more effective event execution and cross-team collaboration
- Prior experience and deep knowledge of the software technology and corresponding events landscape
- Sense of ownership and pride in your performance and its impact on company's success
What Can Help Your Application Stand Out:
- Based in Chicago (or Atlanta or the San Francisco Bay Area)
- Previous experience as a G2 customer.
- Cross-functional project experience at a software technology company
- Possess relationships with leading software, marketing, and IT conferences and events
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
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