At Bluum, we believe in the power of education to change lives. As North America’s leading education technology solutions provider, we deliver outcome-based technology to K-20 institutions to create more engaging, accessible, and effective learning environments. We're rooted in the communities we serve, guided by empathy and integrity, and driven by results that improve educational outcomes.
Position Summary
The Director of Marketing will lead strategic marketing initiatives to drive measurable impact across the organization. This individual will be responsible for agency management, ROI tracking of marketing-led events, and the development of scalable partner programs aligned with Bluum's growth strategy and purpose-driven mission. The Director will collaborate cross-functionally with internal teams and external partners to ensure marketing initiatives are customer-focused, outcome-driven, and aligned with sales goals.
Key Responsibilities
- Agency Oversight:
Manage the relationship with external marketing agencies (e.g., Galactic Fed), ensuring execution aligns with Bluum’s brand, voice, and performance expectations.
Monitor agency output, budgets, KPIs, and deliverables.
Actively manage the marketing mix by adjusting tactics, channels, and messaging to meet brand and demand-generation goals
Continuously asses the internal and agency team mix and consult on the best execution model that maximizes ROI in key marketing functions.
- Event ROI Strategy:
Develop and implement systems for tracking the return on investment (ROI) of marketing-led events, including tradeshows, webinars, and field events.
Align event strategy with business goals, sales feedback, and partner initiatives. - Partner Program Development:
Design and launch scalable partner marketing programs to increase MDF (market development funds), amplify co-branded efforts, and support Bluum's channel ecosystem.
Collaborate with sales and vendor relations to create joint marketing strategies that drive pipeline and revenue. - Cross-Functional Collaboration:
Work closely with Sales, Product, Field Marketing, Communications, and Education Services to deliver integrated campaigns and go-to-market motions.
Align campaigns with field feedback, customer personas, and buyer journeys. - Measurement & Reporting:
Define success metrics and develop dashboards to measure program effectiveness.
Provide actionable insights and recommendations to leadership.
Manage a marketing ecosystem that balances brand-building efforts with measurable performance marketing, allocating budget to drive both long-term brand equity and short-term revenue growth
Qualifications
- 8+ years of progressive experience in B2B marketing, preferably in the education technology or channel-based environment.
- Proven track record of managing agency relationships and vendor/partner programs.
- Strong understanding of event marketing strategies and ROI measurement.
- Exceptional project management, organizational, and communication skills.
- Familiarity with marketing automation tools (HubSpot preferred), CRM systems, and analytics platforms.
- Demonstrated ability to work cross-functionally and lead through influence.
Preferred Qualities
- Empathetic leadership style aligned with Bluum’s core values.
- Data-driven mindset with a bias for action and accountability.
- A learner’s mindset with an appetite for innovation and improvement.
- Experience in education sector marketing or K-12 sales enablement is a plus.
Equal Opportunity Employer
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