Director of Marketing
POSITION DETAILS
Queens College, an engine of economic, educational and social mobility, is a public institution serving New York’s highly diverse and global population. Located in the heart of Queens on a beautiful 80-acre campus, Queens College historically graduates the most teachers, counselors, and principals in the NY metropolitan area and serves more computer science majors than any other CUNY college and provides new schools of business and the arts. Students from across the country and around the world are attracted to study at the Aaron Copland School of Music and the School of Earth and Environmental Science.
Queens College enjoys a national reputation for its liberal arts and sciences and pre-professional programs. With its graduate and undergraduate degrees, honors programs, and research and internship opportunities, the college helps its nearly 15,000 students realize their potential in countless ways, assisted by an accessible, award-winning faculty. The college has been cited for 33 years in the Princeton Review as one of the nation's 100 "Best Value" colleges, as well as being ranked a U.S. News and World Report Best College and Forbes Magazine Best Value College thanks to its outstanding academics, return on investment, generous financial aid packages and affordable costs.
Reporting directly to the Vice President for Communications and Marketing and Senior Advisor to the President, the Director of Marketing is responsible for leading the department’s marketing efforts. The individual oversees priority objectives of the department including working with appropriate college offices and departments to realize student recruitment and enrollment goals, supporting and promoting college initiatives year-round and working strategically with the College’s internal and external constituents to ensure an integrated, engaging and effective image, consistent with the College’s Strategic Plan.
In addition to the CUNY Title Overview, specific duties include but are not limited to:
- In consultation with the Vice President for Communications and Marketing and Senior Advisor to the President, works with Admissions and Enrollment, Institutional Advancement, academic departments, campus offices and students to develop effective marketing strategies to help enhance student recruitment and realize enrollment goals.
- Develops and implements campaigns to foster awareness of College activities and initiatives to promote the visibility and reputation of the College.
- Supervises Marketing staff involved with video production, website development, social media, internal and external campus communications, vendor and corporate relationships, external digital marketing support, and utilization of enrollment-oriented search engines.
- Assists with development, implementation and oversight of College-wide marketing plans to achieve institutional goals, consistent with the Strategic Plan.
- Identifies needs for market research in collaboration with appropriate college offices, implements necessary studies, and assesses results.
- Develops and evaluates key metrics of marketing effectiveness.
- Participates in college committees, campus task forces, working groups and administrative councils in order to provide extensive marketing input and expertise.
- Develops, advocates for and administers Queens College's marketing budget, analyzing key metrics of budgets and costs related to marketing programs and campaigns.
- Recruits, trains, supervises, monitors and evaluates performance of full-time and part-time employees, including student interns.
- Performs related duties as assigned
QUALIFICATIONS
Bachelor’s degree and eight years’ related experience required.
Preferred Qualifications
- Experience leading a team of full-time and part-time employees.
- Experience managing multiple projects and clients with competing priorities, from inception to completion.
- Budget management and advocacy abilities
CUNY TITLE OVERVIEW
- Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.
- Designs and executes a comprehensive strategic plan for marketing, advertising and communications
- Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
- Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
- Manages and develops internal staff and external resources
- Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
- Performs related duties as assigned
CUNY TITLE
Higher Education Associate
FLSA
Exempt
COMPENSATION AND BENEFITS
Salary range is $111,560 - $124,656, commensurate with education and experience.
CUNY’s benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
CUNY is in the process of implementing salary schedule increases. Once implemented, salaries of eligible employees will be adjusted by 6.09% with additional increases of 3.25% effective 9/1/2025 and 3.5% effective 9/1/26, in accordance with the terms of the PSC-CUNY collective bargaining agreement.
HOW TO APPLY
If you are viewing this job posting on any website other than CUNYfirst, please follow the instructions below:
Go to cuny.jobs
In the box under "job title/ keyword", enter "30419"
Click on Director of Marketing
Click on the "Apply Now" button and follow the instructions.
Please note that the candidates must upload a cover letter describing related qualifications and experience, resume, and the name and contact information of three (3) professional references as ONE DOCUMENT in any of the following formats: .doc, .docx, or .pdf format.
**Please use a simple name for the document that you uploaded, for example: JDoeResume. Documents with long names cannot be parsed by the application system.
CLOSING DATE
07/062025
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Job ID
30419
Location
Queens College
