Field Marketing Manager Healthcare SLED

location_onTélétravailscheduleavant-hier
homeMode de travail:Télétravail
historyExpérience minimale:5+ ans

Description du poste

You will own Healthcare and SLED marketing plans, pipeline targets, account programs, and industry experiences. You will partner with sales and marketing stakeholders, orchestrate events, manage budgets, measure pipeline impact, and provide feedback on messaging and competitive shifts. This remote role requires approximately 30% travel.

Responsibilities

  • Build and execute Healthcare and SLED marketing plans
  • Own the vertical pipeline target
  • Design programs to land, expand, and drive platform adoption
  • Translate product messaging into healthcare and SLED narratives
  • Partner with sales on account planning and pipeline trends
  • Orchestrate end-to-end industry programs and events
  • Manage the vertical marketing budget
  • Track spend against generated pipeline
  • Provide feedback on messaging resonance and competitive shifts
  • Travel to industry programs and customer engagements

Requirements

  • 5–7+ years of healthcare marketing or GTM experience
  • Knowledge of healthcare buying centers
  • Experience with complex regulated accounts
  • Pipeline management
  • Sales partnership
  • Event production
  • Account-based marketing
  • Ability to travel approximately 30%

Benefits

  • Remote work

Compétences mentionnées

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