Global PR & Influencer Manager (m/f/d)

Your Responsibilities

• Develop and implement a global PR and influencer strategy.
• Translate brand, product, and campaign strategies into integrated PR and influencer concepts.
• Plan and manage global PR and influencer activities to increase brand awareness, brand attractiveness, and purchase intent.
• Create high-quality press materials, including press releases, Q&As, background papers, statements, and media pitches.
• Coordinate interview requests and professionally prepare executives and subject matter experts for media engagements.
• Plan and lead global press and influencer events, including trade shows and international press trips.
• Contribute to strategy and KPI planning and derive optimization measures to enhance communication effectiveness.

Your Qualifications

• Bachelor's or Master's degree in Communications, Journalism, Public Relations, Marketing, or a related field, combined with solid experience in an international PR and/or influencer marketing environment.
• Strong conceptual and strategic thinking skills with the ability to translate complex brand messages into compelling narratives.
• Proven experience in project and stakeholder management, as well as cross-functional collaboration.
• Demonstrated ability to create persuasive press materials, brand narratives, and influencer guidelines.
• Strong intercultural competence and the ability to work confidently across diverse markets and communication styles.
• Excellent written and verbal communication skills in both German and English; additional languages are an advantage.
• Willingness to travel internationally.
• Ability to thrive in a dynamic, fast-paced global environment while maintaining focus, setting priorities effectively, and managing multiple initiatives simultaneously.