Head of Marketing

You will set and lead the overall marketing strategy across brand, partner, and consumer audiences. You will build integrated campaigns, demand-generation engines, content programs, and lifecycle initiatives while managing marketing leaders across multiple disciplines. You will establish shared operating rhythms, align marketing with product marketing, and use a unified measurement framework to drive brand recognition, acquisition, retention, and engagement.

Responsibilities

• Own the company narrative across brand-partner-facing and consumer-facing channels
• Define the category position for brand and user audiences
• Lead integrated 360 marketing campaigns across creators, content, paid media, IRL moments, and brand participation
• Connect campaign moments to product and brand milestones with built-in measurement
• Build a content engine using creators, brand moments, and IRL events
• Partner with product marketing on product strategy, sales enablement, feature launches, and customer-facing positioning
• Activate the existing brand partner base and fund direct user acquisition
• Build always-on demand-generation engines for inbound brand pipeline and user growth
• Own top-of-funnel performance, brand lead flow, and user sign-ups
• Incorporate lifecycle marketing to improve retention and engagement
• Manage and grow marketing teams across consumer, partner marketing, events, lifecycle, social media, and design
• Set a shared operating cadence and major-moments calendar across marketing functions
• Build a shared marketing measurement framework across brand, partner, and growth metrics

Requirements

• 10+ years of marketing experience
• Foundation in B2B technology, SaaS, marketplace, or platform businesses
• Understanding of consumer and D2C marketing
• Experience with B2B go-to-market and consumer strategy
• Experience managing and developing marketing leaders across brand, growth, lifecycle, and partnerships
• Experience building a coordinated marketing organization from fragmented early-stage functions
• Fluency in B2B and B2C metrics, including partner activation, pipeline, CAC, LTV, and engagement
• Executive presence and comfort presenting marketing strategy to executives and boards