K-12 Segment Sales Specialist (Food Broker)

Position: K-12 Segment Sales Specialist
Location: Field-Based Sales (with proximity to Lenexa, KS office with regular Kansas & Missouri travel)
Reports to: Director of K-12 Sales or Market Sales Manager
Who We Are
Affinity Group is one of North America’s fastest-growing food sales and marketing agencies, representing many of the most recognized and trusted food brands in the industry. We are a Great Place to Work-Certified organization that combines decades of experience with a consultative, localized sales approach. Our teams are empowered to drive brand awareness, increase market demand, and deliver impactful foodservice solutions that make a difference.
The Opportunity
We’re seeking a passionate and driven K-12 Segment Specialist to lead sales development in the Kansas and Western Missouri area based in the Kansas City Metro area with a focus on K-12 foodservice programs. This position requires regular local travel and the ability to build strong relationships with school foodservice professionals, presenting client brands in ways that improve student nutrition while driving growth and engagement.
What You’ll Do

• Lead business development by prospecting, generating leads, and managing the full sales pipeline.
• Plan and execute impactful sales activities and promotional events to support assigned operators.
• Deliver in-person and virtual sales presentations tailored to K-12 foodservice decision-makers.
• Prepare and present food samples to demonstrate product value and benefits.
• Collaborate with clients to develop effective bid strategies.
• Analyze bid specifications and documents aligned with submission guidelines.
• Ensure continuous communication with stakeholders throughout the bid process.
• Attend meetings and training sessions to enhance product knowledge and skills.
• Ensure compliance with K-12 proposal requirements within strict deadlines.
• Utilize CRM tools for tracking sales cycles, maintaining data accuracy, and reporting.
• Build awareness of client value propositions and develop meaningful partnerships with school districts, charter schools, foodservice staff, school boards, and advocacy organizations.
• Travel daily within your market and represent Affinity Group at trade shows and regional industry events (some overnight travel required).
• Operate from a hybrid setup: remote/home-based with access to a local office hub.

Who We’re Looking For

• 3–5 years’ experience in foodservice sales, distribution, or brokerage, especially within K-12 education.
• Experience in dietetics, school foodservice, cafeteria operations, or culinary roles strongly preferred.
• Bachelor’s or associate degree preferred (especially in nutrition, business, or related fields).
• Demonstrated success in consultative selling and outside business development.
• Exceptional communication, presentation, and time-management skills.
• High emotional intelligence and a people-first mindset.
• Self-motivated, results-oriented, and fearless in asking for the business.
• Proficiency with Microsoft Office and CRM systems.
• Valid driver’s license, reliable transportation, and willingness to travel daily.

Perks & Benefits

• Competitive salary with bonus potential (non-commission-based)
• Flexible work schedule with partial telecommuting options
• Health, vision, and dental insurance
• 401(k) retirement plan
• Paid time off, company holidays, and wellness support
• Frequent team-building events, food shows, and professional development opportunities
• Employee discounts and access to product samples

Our Culture
Since 2014, Affinity Group has been reshaping how sales and marketing agencies support clients in the food industry. We are a team of entrepreneurial-minded professionals driven by purpose and passion for food. Our environment is flexible, inclusive, empowering—and full of snacks.
If you are ready to be a part of a dynamic, people-centered team that celebrates creativity, growth, and results—Affinity Group is your bridge to success.

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

1zgDOzqeab