Lead Marketing Consultant

About this role:

Wells Fargo is seeking a Lead Marketing Consultant to join the balance transfer marketing team in Consumer Lending Marketing. In this role, you will be part of a team responsible for the execution of balance transfer marketing to existing credit card customers. This includes managing the overall execution plan, developing creatives and business requirements, executing controls to ensure flawless campaign implementation, and working with channel partners to improve channel performance and to drive customer response.

• Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
• Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
• Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors
• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing
• Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
• May lead projects, teams or serve as a peer mentor

Required Qualifications:

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience in targeted marketing and/or direct mailCloud
• Experience with Adobe Audience Manager, Adobe Target, and JIRA.
• Experience with credit card and/or balance transfer marketing
• Experience with marketing platforms and tools such as Aprimo, Salesforce Marketing Cloud
• Strong understanding of risk management framework and a commitment to compliance.
• Proven ability to collaborate with cross-functional teams to develop multi-channel campaigns that deliver results.
• Ability to track project dependencies and manage changing priorities.
• Effective written and verbal communication skills, with the ability to engage senior leaders.
• Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams
• Ability to lead without authority and influence others to improve channel effectiveness
• Ability to identify and evaluate trends, isolate root cause, and provide swift/thorough resolution
• Strong attention to detail and passion for clean modern design
• Excellent communication and collaboration skills
• Experience in a regulated industry, such as financial, healthcare, or insurance

Job Expectations:

• Must be able to work on-site at the location specified in the job posting.
• Must be able to work a Hybrid work schedule.
• Visa sponsorship is not available for this position.
• Relocation assistance is not provided.

Posting End Date:
29 Aug 2025
*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.