Manager, Brand Engagement - WWF International

location: flexible where wwf international can contract

1 MISSION OF THE DEPARTMENT

Enable the WWF mission through driving a strong, inspiring, compelling and strategic communications approach to ensure and support conservation impact in line with the strategic priorities of WWF International.

To drive strategic communications to the Network, Governing bodies, International Secretariat, and leadership in support of WWF International strategic priorities.

To drive the strategic alignment on articulating consistent external positions on emerging issues across the Network.

To ensure a coherent ‘One WWF, One Voice’ by integrating and supporting the communications, media, and brand functions across WWF International and supporting these services to the network (offices in over 90 countries).

To engage targeted audiences across the globe to accelerate conservation impact, influence decision makers and to build the WWF brand.

To facilitate and coordinate the development and alignment to a global communications strategy.

To provide common technology platforms, Network-wide, to enable communication with key audiences.

To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice.

2 MAJOR FUNCTIONS

The Manager, Brand Engagement plays a pivotal role in supporting the global strategic development and positioning of the WWF brand. This role is responsible for managing brand assets, setting and maintaining brand standards, and guiding the network in effective brand implementation and partnership development. The role ensures brand consistency and visibility across global initiatives, contributing to WWF’s mission and impact.

3 Major Duties and Responsibilities

Support the Head of Brand Engagement in managing global brand strategy for WWF:

Help maintain brand standards (brand DNA), including visual and verbal identity guidelines, library, templates and assets for WWF International and network offices.

Support the development and delivery of the evolution of the brand narrative that bring our brand to life across the network.

Provide guidance and best practices to WWF Country Offices and Network Offices on brand partnerships and identify opportunities for regional collaborations.

Manage relationships with relevant agencies; coordinate brand-related research and track brand KPIs.

Support global campaigns and partnerships that enhance brand visibility and engagement.

Contribute to the development and implementation of the global strategy, ensuring alignment with WWF brand values and effective communication across the network.

Work with the Head, Brand Engagement to enable WWF offices to adopt and lead on Earth Hour through clear guidance, streamlined access to evergreen assets, and a self-serve model.

4 PROFILE

Required Qualifications.

At least seven years’ relevant professional experience in communications, brand or marketing communication or related fields.

Degree in communications, marketing, corporate communications or related subject;

Experience managing cross-functional communications and brand projects, coordinating multiple stakeholders, timelines, and deliverables in an international environment.

Experience creating engaging digital content, including copywriting, visual assets and presentations.

Required Skills and Competencies.

Ability to deliver multiple simultaneous projects;

Articulate, proactive, creative, passionate, flexible and tenacious;

Absolute discretion, tact, diplomacy and relationship-building skills

Excellent written and spoken English – other languages an advantage;

Experience in human rights and environmental issues is an advantage;

Ability to work as part of a team in a multicultural environment;

Embraces the WWF mission and values of the organization: Courage, Integrity Respect& Collaboration.

5 WORKING RELATIONSHIPS

Internal.

Brand and Comms focal points, Senior communications leadership group, Global communications teams, Corporate engagement team, Legal team, etc.

External.

Market research agencies, creative and brand research agencies, suppliers and partners as required.