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Marketing & Communications Associate

ASM Global
City of Syracuse, New York
Full time
1 day ago
POSITION: Marketing & Communications Associate
DEPARTMENT: Marketing
REPORTS TO: Director of Marketing
FLSA STATUS: Full-Time, Non-Exempt
VENUE: The Oncenter & Empower FCU Amphitheater
COMPENSATION: $21.50/hour
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality. Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venue stadiums, arenas, convention centers, and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be a part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
As a Marketing & Communications Associate at The Oncenter & Empower FCU Amphitheater, you will be responsible for assisting with the implementation and execution of all marketing and sponsorship initiatives as assigned. This position requires the ability to work seamlessly with internal and external clients to achieve marketing goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Capture and edit photo/video content for events, programs, and campaigns to engage target audiences.
  • Create and schedule posts across media platforms (Instagram, Facebook, Tik Tok, LinkedIn, etc.) while maintaining brand integrity, monitoring engagement and responding to inquiries promptly.
  • Support email marketing, including formatting, copywriting, and list management.
  • Track and report on campaign performance (social, email, and content analytics) and recommend improvements.
  • Maintain an organized library of creative assets and ensure all materials align with brand guidelines and messaging standards.
  • Collaborate with team members and departments to highlight initiatives, events, and success stories.
  • Stay current with digital marketing and content creation trends to bring fresh ideas to the team.
  • Update and maintain content for venue website, as directed.
  • Assist with implementation of advertising campaigns as needed.
  • On-site media coordination and social media content creation, including photography and live streams, during assigned events (will include evening and weekend hours).
  • Assist with graphic design and creative projects in Adobe design platforms and/or Canva to create digital and print-ready marketing materials.
  • Assist with management and implementation of ASM marketing and sponsorship programs, as directed. This includes, but is not limited to, media buying and placement, social media, targeted email blasts, press releases and editorials, website maintenance, company newsletter, consumer and community outreach, sales solicitation, sponsorship activation, etc.
  • Collaboratively work with the venue sales team, with guidance from Director, to create promotional materials for clients and events.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE
  • Bachelor’s degree from a four-year college or university required; Marketing, Public Relations, Communications, or related studies preferred
  • Prior marketing experience or related internship required.
SKILLS AND ABILITIES
  • To perform this job successfully, an individual should have strong computer skills with ability to learn and master new applications.
  • Experience with social media platforms and email marketing tools. Experience using scheduling platforms (i.e. Sprinklr, Hootsuite, Sprout, Mailchimp).
  • Knowledge of effective social media strategy and best practices preferred.
  • High proficiency with Microsoft Office Suite
  • Basic photography/videography skills and familiarity with editing software (Canva, CapCut, Adobe Creative Suite, or similar)
  • Knowledge of basic analytics tools (Google Analytics, Meta Insights, Mailchimp metrics, etc.)
  • Exceptional interpersonal and communication skills
  • Demonstrate excellent written and verbal communication skills
  • Strong analytical, critical thinking and problem-solving skills
  • High level computer, digital media, and presentation skills
  • Excellent organizational skills and ability to effectively handle and prioritize multiple tasks
  • Strong ability to adapt to changes, work effectively under pressure and produce accurate results in a face paced environment
  • Ability to develop and lead multiple projects into completion
  • Creative thinker who is eager to learn and bring new ideas
  • Must be able to work independently and as a part of team while always maintaining high standard, positive attitude, and professional appearance
  • Hours worked in this position will vary due to the demands of event scheduling and related activities to include nights, weekends, and holidays.
PHYSICAL DEMANDS
  • Must be able to walk/stand/sit for long periods of time.
  • You may be required to work both indoors and outdoors as required by the function.
  • Must have the physical ability to maneuver around facility(ies), at times, walking and/or standing up to 8-10 hours daily.
  • This position may be exposed to adverse conditions such as loud noises, pyrotechnics, etc.
NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, protected veteran status, or any other characteristic protected by federal, state, or local law. We provide reasonable accommodations for qualified individuals with disabilities in the application and hiring process. Legends & ASM Global is a VEVRAA Federal Contractor, encouraging Women, Minorities, Individuals with Disabilities, and Protected Veterans to apply.
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