Description:
The Marketing Coordinator is a dynamic and results-driven professional responsible for driving enrollment growth at assigned schools within the Cincinnati region. This role involves a hands-on approach to executing school marketing plans, managing campaigns, and fostering community engagement to generate qualified enrollment inquiries and convert them into new student enrollments.
Key Responsibilities:
- Strategic Marketing & Enrollment Planning: Oversee the implementation of school-specific marketing plans aligned with enrollment goals, working closely with school principals.
- Campaign Management & Execution: Develop and execute comprehensive marketing campaigns, including digital, social media, and traditional outreach initiatives, to raise school awareness and generate leads.
- Community Engagement & Lead Generation: Conduct extensive ground-level marketing activities, including canvassing, networking, community events, and presentations, to generate qualified leads.
- Inquiry Conversion & Enrollment Support: Provide exceptional customer service and guide families through the enrollment process to help schools convert inquiries into successful enrollments.
- Data Analysis & Reporting: Track and analyze marketing campaign performance, including social media metrics, and provide regular reports to school leadership.
- Relationship Management: Build and maintain strong relationships with school personnel, community organizations, parents, and students.
- Event Coordination: Plan and execute school events, open houses, and other promotional activities.
- Brand Advocacy: Serve as a knowledgeable ambassador for the school, effectively communicating its mission, vision, and programs.
Required Skills & Qualifications:
- Bachelor's degree preferred in Marketing, Communications, Business, or a related field.
- Proven experience in sales, recruitment, community organizing, customer service, marketing, or related fields.
- Demonstrated experience managing and growing social media platforms for professional or organizational purposes.
- Excellent oral and written communication skills, including strong presentation skills.
- Proficient in computer applications, including CRM systems and marketing automation tools.
- Ability to effectively manage and motivate temporary staff members.
- Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
- Ability to travel throughout the Cincinnati region and possess reliable transportation.
- Physical ability to lift 25 – 40 lbs., and stand/walk up to four hours at a time.
- Ability to pass federal, state, and local background checks.
- Knowledge of current social media trends and best practices.
Additional Considerations:
- Previous recruiting experience is highly desirable.
- A strong work ethic and ability to work independently are essential.
EQUAL EMPLOYMENT OPPORTUNITY
It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bonafide occupational qualification exists.
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