This role is particularly common in fast-paced environments like startups and SaaS companies, where flexibility, organization, and a proactive attitude are key. You’ll assist in planning and executing marketing campaigns, managing timelines, coordinating with designers and content creators, and making sure that assets are delivered on time and according to brand guidelines.
A significant part of your role may involve email marketing, where you’ll help set up campaigns, monitor performance, and segment audiences. You might also support lead generation activities, event promotions, and social media content scheduling. Additionally, you’ll often be responsible for conducting or organizing customer research—gathering data from surveys, interviews, or analytics tools to help the team make data-driven decisions.
Typical responsibilities include:
- Supporting the execution of digital marketing campaigns
- Assisting in the creation and scheduling of email newsletters and product updates
- Conducting customer research and compiling feedback reports
- Helping maintain and update marketing calendars, assets, and documents
- Coordinating with design, content, or sales teams to support campaigns
- Monitoring performance metrics and preparing basic campaign reports
You may also help with content formatting, proofreading, updating CRM records, or coordinating logistics for virtual events or webinars. The exact scope may vary depending on the company’s size and marketing strategy.
Key skills and qualifications:
- Strong written communication and attention to detail
- Basic understanding of digital marketing principles
- Organizational and time management skills
- Familiarity with email marketing tools (e.g., Mailchimp, HubSpot, or similar)
- Ability to work independently and manage multiple tasks
- Comfort working in spreadsheets, project management tools, or simple design tools
Preferred but not required:
- Experience working with SaaS or tech companies
- Knowledge of basic analytics tools like Google Analytics or social media insights
- Interest in growing into a specialized area like content marketing, SEO, or demand generation
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