Marketing & Digital Content Manager

Description

About Us:

Founded in 2008 DMA Industries, LLC (DMA) has quickly grown to become a trusted supplier to the North American Automotive Parts Aftermarket. DMA has a dynamic, performance-driven work culture that embodies the entrepreneurial spirit. teamwork, collaboration, and an unwavering standard of ethics.

Position Overview:

The Marketing & Digital Content Manager plays a key role in driving DMA’s digital marketing efforts and enhancing its online presence. This position is responsible for developing and executing comprehensive digital marketing strategies that align with the company’s business objectives, including lead generation, brand awareness, and customer acquisition. The Marketing & Digital Media Manager will manage the company’s digital channels, content creation, and advertising campaigns while analyzing performance metrics to continuously optimize strategies. This hands-on role involves collaboration with internal teams and external partners, ensuring the brand message is consistently communicated across all digital platforms.

**Note: This is an on-site position. No remote work option available.**

Key Responsibilities:

1. Digital Marketing Strategy & Execution

• Develop and execute integrated digital marketing strategies to support lead generation, brand awareness, and customer acquisition goals.
• Manage all aspects of digital campaigns, ensuring that the strategies are aligned with business objectives and target audience needs.

2. Content Creation & Management

• Create and manage high-quality, engaging content across digital platforms (blog posts, social media updates, videos, infographics, etc.).
• Oversee content planning and execution, ensuring that all materials are on-brand and tailored to various digital channels.

3. Analytics & Performance Monitoring

• Use analytics tools to track and measure the performance of all digital marketing campaigns, ensuring continuous improvement.
• Analyze KPIs (Key Performance Indicators) such as website traffic, engagement rates, conversion metrics, and return on investment (ROI).
• Provide actionable insights and recommendations based on data to optimize future marketing campaigns.

4. Social Media & Online Advertising

• Manage the company’s social media accounts, including content scheduling, engagement, and performance tracking.
• Oversee paid social media campaigns, including Facebook, LinkedIn, Instagram, etc., ensuring that budgets are adhered to and goals are met.
• Manage and execute online advertising campaigns across various platforms, such as Google Ads and display networks.

5. Collaboration & Cross-Functional Support

• Collaborate with internal teams, including Sales, Product Development, and Customer Service, to ensure consistency in messaging and alignment with company goals.
• Work with external vendors, agencies, and freelancers for specialized content creation, SEO/SEM, and digital advertising efforts.

6. Industry Trends & Innovation

• Stay up-to-date with the latest digital marketing trends, tools, and emerging technologies to drive innovation.
• Recommend and implement new tactics and channels that help maintain a competitive advantage in the market.

7. Brand Consistency & Customer Experience

• Ensure brand consistency across all digital platforms and marketing efforts.
• Develop strategies to enhance customer engagement and improve the overall digital experience for users.

8. Additional Responsibilities

• Perform all other duties as assigned.

Reporting Structure:

• Reports directly to the Chief Marketing & Revenue Officer.
• This position has several direct reports.

Requirements

Key Requirements:

• Experience: Minimum of 5 years in digital marketing, content creation, and social media management, preferably in a B2B or technology-driven environment. Proven experience in developing and executing digital marketing strategies across multiple channels, including SEO, SEM, social media, and email marketing.
• Education: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience. Advanced certifications in Digital Marketing (e.g., Google Analytics, Facebook Blueprint, HubSpot, etc.) are preferred.
• Skills: Must demonstrate strong analytical skills, with the ability to evaluate digital marketing performance metrics and use insights to optimize campaigns. Must possess excellent written and verbal communication skills in English, enabling them to craft engaging content and present complex ideas clearly to both technical and non-technical audiences. Must possess a creative mindset for generating fresh and innovative content that resonates with audiences across various digital platforms. Must have strong project management skills for managing multiple priorities and ensuring timely delivery of marketing initiatives in a fast-paced environment. Must be a collaborative team player, capable of working closely with cross-functional teams, such as Sales and Product Development, to ensure consistency in messaging and alignment with business goals. Proficiency in Microsoft Office (Excel, Word, PowerPoint) and experience with digital marketing platforms (Google Ads, Facebook Ads, etc.) are required. Familiarity with CMS tools (e.g., WordPress, HubSpot) and basic knowledge of HTML/CSS is a plus.
• Knowledge: Solid understanding of digital marketing channels such as SEO, SEM, email marketing, and social media. Familiarity with analytics tools (e.g., Google Analytics, social media insights) to track and optimize digital marketing campaigns. In-depth knowledge of social media platforms (LinkedIn, Facebook, Instagram, etc.) and their advertising ecosystems. Familiarity with digital advertising platforms such as Google Ads and Facebook Ads. Understanding of email marketing automation and customer relationship management (CRM) systems.
• Technology: Proficient with basic computer functions including email, Microsoft Office (Excel, Word, PowerPoint), and CRM tools. Experience with digital marketing platforms (Google Ads, LinkedIn Ads, HubSpot, etc.) and social media management tools (Hootsuite, Buffer, etc.). Familiarity with website management tools and basic HTML/CSS is a plus.

Physical Requirements:

This role is primarily office-based with occasional requirements related to content production, event support, or vendor collaboration.

• Mobility: Ability to move freely within an office environment and occasionally between office, production, or off-site locations for meetings, photo/video shoots, or event coordination.
• Standing and Walking: May be required for short periods during team meetings, presentations, trade show participation, or media production activities.
• Lifting and Carrying: Occasionally required to lift or transport marketing materials, trade show equipment, or content production gear weighing up to 25 pounds.
• Posture and Motion: Regular use of computer, keyboard, and mouse for extended periods. May involve occasional bending or reaching when handling marketing supplies or setting up digital equipment.
• Vision and Hearing: Must have adequate vision for reading, editing digital content, and designing layouts; hearing sufficient to participate in virtual and in-person meetings.
• Work Environment: Primarily a standard office setting with occasional exposure to off-site environments (e.g., trade shows, vendor locations, or production studios) which may involve moderate noise levels or travel.

Travel Requirements:

Occasional domestic travel may be required to attend trade shows, industry conferences, marketing events, or to coordinate with external vendors and agency partners. Estimated travel is less than 15% of the time.

FLSA Classification: Exempt 

Equal Opportunity and Accommodation Statement:

DMA Industries, LLC is proud to be an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace where all employees are respected, valued, and empowered. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We also recognize the importance of accessibility and are committed to providing reasonable accommodations to individuals with disabilities throughout the hiring process and during employment. If you require assistance or accommodation at any stage of the application or employment process, please inform us so that we may support your needs appropriately.