Job Title: Marketing Director
Location: Norwalk/Monroe CT (On-site/occassional Hybrid)
Company: Value Pet Vet
About Us:
Value Pet Vet is a rapidly growing veterinary brand committed to providing high-quality, affordable care to pets and peace of mind to their owners. We’re proud to serve Connecticut and Illionois communities with compassion, transparency, and innovation in animal care. As we expand our presence, we’re looking for a passionate and experienced Marketing Director to join our team and help shape the voice, visibility, and growth of the Value Pet Vet brand.
Position Overview:
The Marketing Director will oversee all marketing initiatives, ensuring consistent brand messaging and effective outreach across digital and traditional platforms. You will be responsible for driving traffic, engagement, and customer loyalty through strategic marketing efforts. From social media management to advertising campaigns, SEO, and website optimization — you’ll be the key architect behind our public presence and customer acquisition strategies.
Key Responsibilities:
- Brand Management: Develop and refine Value Pet Vet’s brand identity to resonate with target audiences in the Chicago and Fairfield County market.
- Digital Marketing Strategy: Plan and execute multi-channel digital campaigns, including email marketing, PPC, SEO, and paid social media.
- Website Management: Oversee website content, structure, and UX to ensure high performance, strong SEO rankings, and clear communication of services.
- Social Media: Manage and grow our social media presence across platforms (Facebook, Instagram, TikTok, etc.). Create and curate engaging content, track analytics, and engage with the community.
- Advertising: Plan and manage advertising strategies (digital, print, local media) to support clinic growth and customer retention.
- Local Marketing: Build relationships with local businesses, community groups, and influencers to promote Value Pet Vet at the grassroots level.
- Analytics & Reporting: Monitor KPIs, prepare performance reports, and adjust strategy based on insights and market trends.
- Team Collaboration: Work closely with operations, clinic staff, and leadership to align marketing with service delivery and customer experience goals.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).
- 3+ years of marketing experience, preferably in healthcare, pet care, or consumer services.
- Demonstrated success in managing digital marketing campaigns, SEO/SEM, and social media platforms.
- Strong copywriting, content creation, and storytelling skills.
- Proficiency with marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, WordPress, HubSpot, Mailchimp, Canva).
- Data-driven mindset with strong project management skills.
- Experience in a leadership role with the ability to manage freelancers or marketing vendors as needed.
- Salary will commensurate with exeperience level.
Preferred:
- Passion for animals and pet wellness.
- Knowledge of how to expand our reach from Fairfield County CT to Chicago Metro Area IL and surrounding communities.
Why Join Us?
- Help shape the brand of a trusted community veterinary clinic.
- Work with a passionate team that loves pets and people.
- Competitive salary, benefits package, and opportunity to grow with the company.
- Make a real difference in how pet healthcare is delivered and experienced.
Apply Now!
If you’re a creative thinker, a strategic planner, and a marketing leader ready to make an impact, we’d love to meet you. Apply through Indeed with your resume and a brief cover letter.
Job Types: Full-time, Part-time
Pay: From $65,000.00 per year
Expected hours: 35 – 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to Commute:
- Norwalk, CT 06855 (Required)
Ability to Relocate:
- Norwalk, CT 06855: Relocate before starting work (Preferred)
Work Location: In person
