Job Summary
We are seeking a creative and results-driven Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our e-commerce platforms. This role requires a strong understanding of social media management, content creation, and analytics to optimize our online presence.
Responsibilities
- Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content tailored to each platform that aligns with brand messaging and marketing goals.
- Manage day-to-day social media activities including posting, monitoring engagement, and responding to comments or messages.
- Utilize tools such as Hootsuite for scheduling posts and analyzing performance metrics.
- Conduct social listening to understand audience sentiment and trends within the industry.
- Collaborate with cross-functional teams to ensure cohesive messaging across all marketing channels.
- Optimize content for search engines (SEO) to improve visibility and reach.
- Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
- Build and maintain relationships with influencers and partners to enhance brand visibility.
Requirements
- Proven experience in social media management or a related field.
- Proficiency in Adobe Creative Suite for content creation and design purposes.
- Familiarity with Google Analytics for tracking performance metrics.
- Experience in e-commerce marketing is a plus.
- Strong relationship management skills with the ability to engage effectively with diverse audiences.
- Excellent proofreading skills with attention to detail in written communication.
- Knowledge of social listening tools and techniques to gauge audience engagement.
- Understanding of SEO principles as they relate to social media content.
- Ability to work independently as well as part of a collaborative team environment.
If you are passionate about social media, have a knack for storytelling through digital platforms, and are eager to contribute your skills in a fast-paced environment, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $500.00 - $1,000.00 per week
Schedule:
- 8 hour shift
Work Location: In person
