Marketing Specialist
Job description
Job Summary
As a Marketing Specialist, you will play an important role in the Tetra Pak marketing team by working closely with cross functional teams, you will support growth and innovation initiatives for local and global accounts across the US and Canada. Key activities include market and category analysis, trend monitoring, competitive intelligence, customer presentations and workshops, marketing materials, product and innovation initiatives, and support for industry events and trade shows.
This position offers broad exposure to the food and beverage, packaging, and retail industries and the opportunity to contribute to strategic customer and business priorities.
The position is based in Denton, Texas and reports to the Marketing Manager.
You will be travelling up to 25% locally.
Tetra Pak is not sponsoring work visas or relocation for this position.
What you will do
As a Marketing Specialist, you will:
- Have direct customer interaction as you will support and lead some customer marketing initiatives aligned with the Market Business Plan.
- Be a trusted marketing advisor (consultant) for our customers, provide them valuable proposals and best solutions that will contribute to their marketing strategies.
- Contribute to the development of the Market Business Plan based on analysis of market intelligence covering the entire value chain in identified priority categories.
- Work with other colleagues across many areas of marketing, including Communications, Portfolio, Business Insights & Analytics and Marketing Services.
- Create relationships and further your knowledge of marketing and sales, our portfolio and services to our customers
- Collaborate with our marketing team and support cross-functional teams and customers with market intelligence, category, and customer analysis.
- Work with and manage multiple stakeholders across the business, including Sales, Portfolio, Innovation and Business Insights and Analytics teams.
- Deliver Innovation services for limited customers drawing materials according to Tetra Pak methodologies.
- Provide input to new product requirements based on value chain needs in key categories.
- Provide input to future intelligence requirements for market and liaise with cluster business intelligence participating in research projects as needed. Use of research data with customers.
We believe you have
- Bachelor’s degree in marketing, Business Administration, Communications or any other related field
- Great communication skills.
- 2 to 3 years of experience in working in a corporate environment, (experience in food and beverages categories is a plus)
- Experience and proven competence working with databases from external agencies, for example, Nielsen, Circana, Mintel, additionally competence with PowerPoint and Excel and Power BI softwares
- A data-oriented mind set with the ability to develop insights and tell a story
- Great customer service skills and a go-getter attitude
- Demonstrated organizational and prioritization skills
- Diligence and the ability to build trust quickly with strong integrity
- Curiosity and ability to identify market opportunities as well as develop value propositions for these opportunities
- A drive for results and thorough follow-up
Skills mentioned
Tetra Pak's story begins with a simple, yet revolutionary, idea. In 1951, Dr. Ruben Rausing, driven by the vision of creating a package that would 'save more than it costs,' established AB Tetra Pak in Lund, Sweden. This was the culmination of efforts that started in 1943, aiming to develop a milk container that maximized food safety while minimizing material usage. The core innovation, a tetrahedron-shaped paper-based carton, was engineered by Erik Wallenberg. This unique shape, formed from a tube filled with liquid and sealed below the beverage level without air, inspired the company's name. The first Tetra Pak machine, designed for packaging cream in 100ml Tetra Classic cartons, was delivered in 1952 to a local dairy in Lund, marking a significant departure from the traditional heavy glass bottles. The company's journey was one of continuous innovation and expansion. A pivotal moment came in 1961 with the introduction of the world's first aseptic carton, the Tetra Classic Aseptic (TCA). This groundbreaking technology, which involved sterilizing both the packaging material and the product at high temperatures and adding a layer of aluminum, allowed products like milk to be stored for months without refrigeration. This innovation was hailed by the Institute of Food Technologists as the most important food packaging innovation of the century. The 1960s also saw the debut of the rectangular Tetra Brik in 1963 and the gable-topped Tetra Rex in 1965. By the mid-1990s, under the leadership of Ruben Rausing's sons, Hans and Gad, Tetra Pak had transformed from a small family business with six employees in 1954 into a global corporation. A significant strategic move occurred in 1981 when Tetra Pak relocated its corporate headquarters to Lausanne, Switzerland, while research and development remained in Lund, Sweden. The acquisition of Alfa-Laval AB in 1991 further solidified Tetra Pak's position, enabling the company to offer integrated processing and packaging solutions. Today, Tetra Pak operates in over 160 countries, employing tens of thousands of people and remaining committed to its founding principle of making food safe and available, everywhere, while protecting food, people, and the planet.
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