On & Off-Premise Key Account & Activation Manager

At Capital Beer & Beverage, we provide a wide range of competitive benefits:

Medical, dental and vision insurance
401k matching
Roth Post-Tax Retirement Plan
Life Insurance
Employer-Paid Disability
Flexible spending accounts
Paid time off
Tuition reimbursement
Paid Maternity Leave and Paid Parental Leave

The role of the On & Off-Premise Key Account & Activation Manager is a hands-on position meant to drive sales volume and brand visibility. The role will achieve success through the activation of the brands’ national platforms in local bars and restaurants, targeting consumers as well as hospitality professionals. The position includes sales, target account management, brand & category training, and the tactical activation of creative, engaging brand experiences in the on-premise, off-premise and non-traditional venues.

While the Key Account & Activation Manager will be responsible for many brands, the breakdown of time spent on each brand will be determined by national brand platforms/priorities, as well as the needs of their local market teams.

Duties and Responsibilities

• Effectively communicates to appropriate parties and managers.

• Assists and supports coworkers, works cooperatively in groups and actively resolves conflicts through tact, consideration and a spirit of teamwork and leadership.

• Meet all commitments and deadlines and respond promptly to supplier needs.

• In collaboration with the local team, set expectations and monitor delegated activities and provide recognition for results.

• Exhibit sound judgment and be able to support and explain reasoning behind decisions.

• Understand and communicate the essence of the brand through the execution of all program events within the respective market.

• Create, cultivate, and manage relationships with multicultural consumers & trade as appropriate to the brand priorities and target market demographics.

• Fully understand and abide by all legal compliances and digital compliance standards.

• Understand the full history and all brand related facts to the promotable brand/brand portfolio.

• Work with the brand’s field sales teams and key account contacts in the management and execution of promotional brand objectives.

• Execution of on- & off-premise promotions, activations, special events, and programs.

• Schedule promotions / events at target accounts in conjunction with brands, distributor management, and sales reps.

• Feedback on event effectiveness of activations in a timely manner, in qualitative and quantitative forms.

• Manage the sales to a key set of on- & off-premise accounts in target markets.

• Ensure proper brand positioning and messaging in target market’s e-premise sphere.

• Seek out opportunities & lead creative planning/execution of brand activations in non-traditional spaces.

• Integrate multicultural accounts into your target account list to a percentage aligned with demographics, brand priorities, and target consumer profiles.

• Develop creative consumer-facing activation plans that bring to life national brand platforms in target market accounts.

• Manage the activation of aforementioned consumer-facing events (planning and promotion) in partnership with target accounts.

• Leverage aforementioned activations for brand distribution, menu features and placements and case displays in target account set.

• Be able to showcase volume and visibility wins.

• Act as key point of contact for coordinating merchandise/POS delivery to promote national brand platforms in key accounts.

• Work closely with distributors to communicate all brand expectations and ensure correct consumer and general market trade engagement.

• Build long-term brand presence while building long-term relationships with hospitality professionals in target accounts.

• Strictly manage strategic activation budget by monitoring aligning expenses with output along brand guidelines.

• Manage target accounts’ POS orders, delivery, and implementation surround target brands.

• Maintain and track personal expense reporting and trackers for market activities.

Minimum Qualifications

• College Degree preferred. Marketing/Business experience preferred.

• Must have a clean driving record.

• 2-3 years industry experience and a passion for the spirits industry

• Must have general computer knowledge and be able to work different programs on an iPad.

Preferred Qualifications

• Excellent communication and presentation skills; excellent training and media handling skills.

• Confidence working in range of on & off-premise environments, from high-end hotels to dive bars.

• Organized, ambitious, self-starter, outgoing, charismatic personality, independent but also a team player.

• In-depth understanding of target consumer, spirit brand priorities, and the three-tiered system of selling.

• Adept at selling and interacting with diverse groups of people.

• Ability to work non-traditional work hours is required (holidays, nights, and weekends).

• Extensive drive time within the respective market will be required; therefore, reliable transportation is a must.

Physical Requirements

• Ability to lift 20+ pounds at one time

At Capital Beer & Beverage we pour our hearts into what we do “SELL BEER FOR A LIVING” We are looking for people who are Bold, Innovative, and enjoy having FUN because we value each person’s intrinsic worth and uniqueness.

“Capital Beer and Beverage provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.”

http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.

Please note that job application deadlines will vary by position. The ability to enter and submit an application in UltiPro will not guarantee that the position is still open and that your application will be reviewed and considered. If you have questions regarding a specific job application deadline, please email [email protected] (for internal candidates – contact the hiring manager).

EEO
Capital Beer & Beverage provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Capital Beer & Beverage complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.