Part-Time Social Media Specialist

Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our web platforms. This role requires a strong understanding of social media marketing, content creation, and public relations.

Duties

• Develop and implement comprehensive social media strategies across various platforms to increase brand awareness and engagement.
• Create compelling content tailored for different social media channels, ensuring alignment with overall marketing goals.
• Conduct research to stay updated on industry trends and competitor activities, using insights to inform content strategy.
• Utilize tools such as Hootsuite for scheduling posts, monitoring engagement, and analyzing performance metrics.
• Collaborate with the marketing team to integrate social media efforts with broader advertising campaigns.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
• Engage with followers by responding to comments and messages in a timely manner, fostering community interaction.
• Monitor SEO best practices to optimize social media content for search visibility.
• Design graphics and visuals using Adobe Illustrator to enhance posts and maintain a cohesive brand aesthetic.

Experience

• Proven experience in social media marketing or related fields is preferred.
• Strong skills in content creation, including writing, editing, and proofreading.
• Familiarity with public relations strategies and their application in social media contexts.
• Proficiency in using Hootsuite or similar social media management tools is highly desirable.
• Knowledge of SEO principles and how they apply to web content is beneficial.
• Experience with graphic design software like Adobe Illustrator is a plus.
• Excellent research skills to stay informed about trends and audience preferences.

Join us as we strive to elevate our brand through innovative social media strategies!

Job Type: Part-time

Pay: $20.85 - $25.11 per hour

Expected hours: No less than 20 per week

Benefits:

• Flexible schedule

Schedule:

• Choose your own hours

Application Question(s):

• Knowledge of post-operative care or the wellness industry?

• Experience with content scheduling tools?
• Proficiency in Instagram, Facebook, TikTok?

Language:

• Bilingual (English/Spanish) capabilities (Required)

Work Location: Hybrid remote in Fayetteville, GA 30214