Who We Are:
We believe that open-source software, open standards and APIs are the greatest transformational tools for organizations in the modern software development era.
Our mission at Diagrid is to provide developers with APIs and tools that help them focus on their code and not on infrastructure. As online digital services need to handle more load and run on multiple clouds or on-premises environments, programming to higher level abstractions delivers consistent, secure and reliable code that is easily portable and helps organizations de-risk their projects.
Diagrid is founded by the creators of the Dapr and KEDA open-source projects, and who led the user experience, design and development of hyper-scale infrastructure cloud services, serverless platforms and open-source projects at Microsoft. Dapr has now achieved graduated status within the CNCF, joining renowned projects like Kubernetes, Prometheus, and Istio.
We are backed by top VC firms and supported with industry leading investors and advisors including Joe Beda (Kubernetes Co-Founder, former Co-Founder / CTO at Heptio) Matt Klein (Creator of Envoy, Lyft), Mark Russinovich (CTO, Microsoft Azure), William Morgan (Creator of Linkerd, CEO Buoyant), Seth Vargo (Senior Staff Engineer, Google), Adam Gross (Former CEO, Heroku), Sri Viswanath (Former CTO, Atlassian), Adam Frankl (Dev Marketing Expert, Neo4J & JFrog), and Roopak Venkatakrishnan (Head of platforms, Bolt).
About the Role:
We're seeking an experienced Product Marketing Manager to join our fully remote team and drive go-to-market strategy for our growing product portfolio. You'll be the strategic voice that translates our technical innovations into compelling market narratives, working at the intersection of our open-source Dapr community and enterprise customer needs.
You will work closely with our product managers, engineering, sales engineers, and customer success engineering. The role reports directly to the head of Marketing.
This role is perfect for a seasoned product marketer who thrives in the developer tools space and understands the unique dynamics of open-core business models. You'll own all product marketing deliverables while helping shape how we communicate the value of distributed systems solutions to technical and business audiences.
What You'll Own:
Product Positioning & Messaging
Develop compelling positioning and messaging for Diagrid Enterprise, Diagrid Catalyst, and future product offerings
Create differentiated value propositions that resonate with both technical decision-makers and business stakeholders
Establish clear product narratives that connect open-source Dapr benefits to enterprise commercial value
Highlights product benefits to both the development community and the platform/SRE teams who deploy and maintain those applications
New Launch Planning & Execution
Lead product launch strategies from planning through execution
Develop comprehensive launch plans including positioning, pricing guidance, sales enablement, and demand generation support
Coordinate cross-functional launch activities across product, sales, marketing, and customer success teams
Competitive Intelligence & Market Analysis
Monitor competitive landscape in the microservices, workflow orchestration, and developer platform spaces
Conduct market research to identify opportunities and validate product-market fit
Develop competitive battle cards and objection handling for sales teams
Content & Sales Enablement
Create high-impact marketing collateral, including solution briefs, case studies, whitepapers, and demo scripts
Help develop sales tools, training materials, and competitive positioning documents for the commercial offerings
Partner with engineering and the founders to create thought leadership content that drives demand
Customer & Community Insights
Conduct customer interviews and gather feedback to inform the product roadmap and marketing strategy
Build intelligence around the open-source usage
Develop customer advocacy programs and success stories
Demand Generation Support
Collaborate on campaign strategy and content development
Support event marketing including conference presentations, webinars, and trade shows
What We're Looking For:
Essential Experience
4-6 years of product marketing experience in B2B technology companies
Proven experience with open-core or open-source business models
Strong background in developer tools, infrastructure, or cloud platforms
Track record of successful product launches and go-to-market execution
Proven experience in applying new AI-driven approaches to accelerating your work (writing, reporting, etc.)
Technical Understanding
Solid grasp of microservices architecture, distributed systems, and cloud-native development. We would expect you to have comfort and competence to the level that you can demo our code-first solution and articulate the core functions and primitives.
Ability to understand technical concepts and translate them into business value
Experience marketing to both developers and DevOps audiences
Core Competencies
Exceptional written and verbal communication skills
Strong analytical skills with experience using AI and data to drive decisions
Project planning, with attention to detail
Collaborative mindset with the ability to work cross-functionally
Self-starter who thrives in fast-paced, remote environments
Customer-centric approach with strong empathy for user needs
Preferred Qualifications
Experience with workflow orchestration, AI/ML platforms, or enterprise infrastructure solutions
Background in both technical and business stakeholder communication
Previous experience at high-growth B2B SaaS companies
Familiarity with open-source community dynamics and contribution models
Our Product Portfolio:
You'll be marketing an exciting and expanding portfolio:
Diagrid Enterprise - A comprehensive packaged solution for enterprises running Dapr in production, including enterprise support, advanced tooling, and a private distribution of Dapr with enhanced security and compliance features.
Diagrid Catalyst - A hosted workflow engine that provides access to all Dapr building blocks, specifically optimized for agentic processes and AI-driven applications.
Emerging Solutions - AI-assisted workflow generators, online university courses, and additional developer productivity tools that extend the Diagrid ecosystem.
Why You'll Love Working Here:
Our Values Drive Everything We Do
Humility - We stay grounded and attentive to ourselves and our users, letting humility guide everything we do
Collaboration - We believe the biggest catalyst for innovation is the ability to collaborate, bringing different perspectives to foster the best solutions
Courage - We dare to try the unconventional, be decisive, and stand up for what we believe in
Trust - Trust is our cornerstone - we speak with integrity, and stay real and truthful
What We Offer:
Fully remote work environment with flexible scheduling
Opportunity to shape the future of distributed systems and developer productivity
Direct impact on both open-source community and enterprise customer success
Collaborative team environment with passionate, dedicated individuals
Professional development opportunities and growth potential
Diagrid Benefits:
Competitive compensation
Company equity
Remote first & flexible work environment
Flexible paid time off
Comprehensive healthcare for you and your dependents
Choice of hardware
$1000 for home office setup
Monthly WFH stipend
Team events & gatherings
Chance to collaborate with industry-leading figures
Diagrid, Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We embrace and celebrate differences and diversity.
