NMI is looking for a Product Marketer who can think strategically about the future of payments while executing effectively to drive results today. In this role, you'll develop compelling positioning, messaging and value propositions that reach NMI's diverse audience across multiple industry verticals. You'll conduct market analysis, competitive research, shape messaging and positioning, and lead go-to-market strategy to support product launches and enable sales and marketing success.
You'll work cross-functionally to bring new products and features to market, tailoring narratives for a variety of partner and buyer personas—SaaS/ISVs (Independent Software Vendors), ISOs (Independent Sales Organizations), banks, fintechs, and more—while using market insights to inform business decisions. This is both a strategic and hands-on role, ideal for someone who thrives on clarity, collaboration, and action.
Success in this role requires experience in product marketing for SaaS or payments businesses, with a deep understanding of ISOs and ISVs, their verticals, buying journeys, and decision-making processes in both the U.S. and EU.
The ideal candidate is a self-starter and strong communicator with experience in payments, a track record of cross-functional collaboration, and familiarity with go-to-market planning. Experience or interest in persona and buyer journey development is a plus.
Responsibilities
- Go-to-Market Strategy & Execution
- Own product positioning and messaging by crafting clear, differentiated narratives for diverse personas—channel partners, product leaders, developers, and merchant acquirers
- Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
- Create positioning and messaging frameworks that differentiate our solutions in competitive markets
- Design and implement multi-channel marketing campaigns to drive product adoption and revenue growth
- Drive messaging and packaging decisions that optimize platform adoption
- Market Intelligence & Customer Insights
- Leverage understanding of the competition and ecosystem, coupled with product knowledge and emerging trends, to influence product and business development decisions
- Conduct market research and competitive analysis to identify opportunities and threats and develop competitive battle cards
- Gather and synthesize customer feedback to inform product roadmap and marketing strategy
- Develop deep understanding of buyer personas, purchase processes, and decision criteria
- Monitor industry trends and translate insights into actionable marketing strategies
- Content Creation & Thought Leadership
- Craft compelling narratives that simplify complex technical concepts, and address the payment challenges of our partners and their customers. Ensure messaging resonates with both technical and non-technical audiences, demonstrating the value of NMI's product offerings.
- Create compelling and functional sales enablement materials that help sales teams crisply and consistently articulate product value
- Orchestrate marketing campaigns across multiple channels including merchant communications, digital campaigns, PR, and events
- Develop product documentation and sales collateral that clearly communicates value propositions
- Create and deliver compelling presentations and video content for internal stakeholders, customers, and industry events
- Partner with channel/partner marketing and demand generation teams to optimize content for lead generation and nurturing campaigns
- Edit, write, and produce compelling messaging for internal and external audiences across multiple touchpoints including online, PR, and sales communications
- Cross-Functional Collaboration
- Work with marketing teams to develop collateral for cross-channel campaigns that drive successful platform adoption and revenue growth
- Leverage understanding of competition and ecosystem, coupled with product knowledge, to influence product and business development decisions
- Partner with sales teams to develop winning strategies for key accounts and market segments
- Collaborate with customer success teams to develop retention and expansion marketing programs
- Evangelism & Advocacy
- Act as a key evangelist for NMI's product offering, representing the company at industry events, analyst briefings, and media engagements.
- Understand payment industry trends, personas (from developer to C-level), and competitive landscapes with the ability to provide compelling value propositions and benefits to external stakeholders.
Essential Experience
- 5-7+ years of product marketing experience developing and executing product messaging and positioning across marketing channels in payments, fintech, software, or SaaS environments
- Strong understanding of the Fintech and payment ecosystems, including processors, gateways, developer tools, APIs and the payments landscape
- Proven track record of successfully launching products and driving measurable business results
- Experience working with technical products and ability to communicate complex concepts to diverse audiences
- Exceptional verbal and written communication skills, with the ability to tailor messaging for different audiences—from developers to C-level executives
- Bachelor degree in Marketing or other related or technical field, MBA a plus
- Fintech, payments, or financial services experience strongly preferred
Preferred Skills and Experience
- Experience in payments technology and the payments channel.
- Managing complex projects with multiple stakeholders.
- Marketing to existing customers and building lifecycle marketing campaigns.
- Experience in driving pricing and packaging strategy in SaaS environments.
- Experience marketing a platform and its individual components.
We Offer:
- Competitive Annual Salary + Annual Bonus Scheme
- A remote first culture!
- Flex PTO
- Health, Dental and Vision Insurance
- 13 Paid Holidays
- Company volunteer days
Do you feel like you have a slightly out of the ordinary career path or history? We are open to all walks of life and very willing to hear your story. Please don't feel like this should be a barrier to securing a great career at NMI! We appreciate success can come in all shapes and sizes. Fill in the 'Additional Info' box on our application to tell us more about your path.
Equal Opportunity
NMI is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, sexual orientation or sexual identity, genetic information, citizen status (except those that do not have the legal right to be employed in the United States), disability, military service, service member, veteran status, or any other basis protected by applicable law.
Please be aware that all offers of employment are made subject to receipt of satisfactory background and financial checks.
Please be aware that NMI does not operate a license for the sponsorship of those who are not already eligible to work within the US. Unfortunately, therefore we cannot process any application from individuals unable to provide documentary evidence of their eligibility to commence work in the US.
For your reference, here is a list of the U.S. states in which we are currently able to hire:
AZ (Arizona)
CA (California)
CO (Colorado)
FL (Florida)
GA (Georgia)
IL (Illinois) Office Hub
IN (Indiana)
KS (Kansas)
KY (Kentucky)
MA (Massachusetts)
MI (Michigan)
MO (Missouri)
NC (North Carolina)
NE (Nebraska)
NJ (New Jersey)
NV (Nevada)
NY (New York) Office Hub
OK (Oklahoma)
OR (Oregon)
PA (Pennsylvania)
TN (Tennessee)
TX (Texas)
UT (Utah)
VA (Virginia)
WA (Washington)
WI (Wisconsin)
WY (Wyoming)
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