Recruitment Multimedia Marketing Specialist

Position Description:

The Dean's Office of the College of Engineering invites qualified candidates to apply for the Recruitment Multimedia Marketing Specialist position. Since its inception in 1996, the Virginia Commonwealth University College of Engineering has brought innovative, real-world engineering education to Central Virginia. Comprised of five different departments plus the Dean’s office, the College of Engineering enrolls more than 2,000 undergraduate and 450 graduate students in several degree programs supported by approximately 600 full-time, part-time, and student employees. As part of a premier research university known for tenacity, love of the city of Richmond, and commitment to diversity and access, the College of Engineering values the significant and positive impact of our people and ideas in the promotion of regional and global prosperity involving research and life sciences.

The Recruitment Multimedia Marketing Specialist is a key member of the VCU College of Engineering’s student recruitment and enrollment activities. This role is instrumental in advancing the college’s student recruitment goals by producing engaging multimedia content that speaks directly to prospective students and their influencers. Through compelling visual storytelling-videos, photography, social content, and motion graphics-this position plays a critical role in helping students envision themselves at VCU Engineering. This specialist reports to the Director of Marketing and Communications to assist with the recruitment and enrollment activities.

This role leads the creation of multimedia content that directly supports undergraduate and graduate student recruitment, with additional contributions to research promotion, industry engagement, and internal communications. The Recruitment Multimedia Marketing Specialist works across platforms to develop content for social media, admissions campaigns, web, digital signage, and live events. The ideal candidate will bring both creative vision and technical skill, with a strong understanding of how multimedia drives awareness, engagement, and enrollment among Gen Z audiences.

• Create student-facing multimedia content that highlights hands-on learning, student life, career outcomes, and the benefits of choosing VCU Engineering
• Plan, film, edit, and produce compelling video content that supports admissions goals and student yield efforts
• Develop recruitment-focused social media content specifically tailored to reach prospective students across Instagram, TikTok, YouTube, and other key channels
• Produce multimedia assets aligned with strategic campaigns for recruitment, yield, graduate programs, and corporate partnerships
• Serve as creative lead for assigned projects, including planning, production timelines, and execution
• Capture and edit still photography for recruitment marketing, digital campaigns, social media, and publications
• Provide content support for events such as Open House, Decision Day, and orientation
• Support internal communications needs such as digital signage and student/alumni features
• Maintain a well-organized archive of video and photography assets
• Provide occasional voiceover or on-camera narration for video projects
• Collaborate with the Director on campaign messaging, storyboarding, and recruitment strategy
• Stay informed on trends in student marketing, video storytelling, and social media engagement
• Other duties as assigned -Initiate and respond to requests for special projects outside of daily goals by identifying and performing necessary tasks by case specific deadlines in order to support departmental responsiveness to change and market demand.

The VCU College of Engineering prepares the next generation of engineering leaders through experiential learning, interdisciplinary research, and close collaboration with industry partners. The Marketing and Communications team plays a vital role in attracting and retaining students by telling authentic stories that reflect the value and impact of an engineering degree from VCU.