Role: Referral Network Development and Social Media Marketing Coordinator
We are Imagine Orthodontic Studio! Our vision is our people-first culture dedicated to providing exceptional care to everyone who walks in our doors. We have a team of passionate and caring people dedicated to providing fun and encouraging relationships with each other and our patients. Imagine Orthodontic Studio offers every team member the opportunity to be a part of something so much bigger. We focus on the importance of the team and recognize that each person has something great to offer. We recognize talents and strengths and love watching people grow into successful careers, in our organization and beyond
We are looking for a full time Referral and Marketing Coordinator. If you are looking for an opportunity to be a part of a growing company and a chance to do something bigger, then we are looking for you!
Responsibilities
- Develop new, and foster existing, dental referring partner relationships, maintaining regular engagement and facilitating referrals for orthodontic care
- Coordinate and execute weekly regional outreach across all offices, handling all logistics, shopping, transport, and in-person relationship-building with referring practices
- Manage relationship management software (ActiveCampaign) as a referral tracking tool, logging notes on office visits and interactions to maintain up-to-date records, and support consistent and personalized outreach
- Develop and implement marketing strategies / campaigns to attract new business, community, and referral network engagement
- Supervise and coordinate with the in-house content creator to ensure all social media content aligns with the brand’s voice, visuals, and messaging strategy
- Design digital and print collateral (with Canva platform), including signage, promotional cards, educational content, referral coupons, and branded office materials, ensuring consistency with brand guidelines
- Coordinate with external vendors for printing, promotional materials, and event logistics
- Serve as the brand ambassadorfor the practice at community functions, referral meetings, and networking events
- Manage purchasing and inventory of branded merchandise used for patient giveaways, community events, and referring office outreach
- Contribute to in-office branding and aesthetics, collaborating with teams to maintain a cohesive and welcoming physical environment that reflects the practice’s identity
- Collaborate cross-functionally with clinical and admin teams to align marketing strategy with operational goals and seasonal initiatives
- Analyze marketing data to measure the effectiveness and ROI of campaigns and to inform future marketing strategies
- Identify and utilize new marketing channels and technologies to reach potential patients
- Prepare reports and analyze marketing/referral performance data
What We Offer
- Competitive pay, with additional bonus opportunity based on performance
- Additional annual performance-based financial bonus
- Travel reimbursement stipend
- Medical, dental, vision, and life insurance
- 401(k) and 401(k) Matching
- Financial literacy resources and support
- Paid Holidays, Paid Vacation (PTO) and Wellness time
- Discounts on treatment for yourself and family members
- Local office and company-wide social events and team building activities
- Fun, engaging, and collaborative team atmosphere
Requirements/Qualifications
- 2+ years of Sales and / or Marketing Experience
- High school degree or equivalent (required)
- Travel: Minimum 80% within the St. Petersburg, Clearwater, Tampa, Lakeland, and Orlando areas (required)
- Bachelor’s Degree or Associates Degree (preferred)
- Bilingual in Spanish a plus, but not required
- Proven work experience in Marketing or Sales
- Knowledge of social media platform management / optimization
- Orthodontic / Dental industry experience is helpful, but not required
- Must be high energy with engaging personality
- Proactive mindset, attention to detail, and willingness to support the office team
- Well-groomed and appropriate professional appearance
- Reliable form of transportation
- Ability to attend community and sponsorship events inside and outside of office hours
- ·Ability to work unsupervised and with a flexible schedule
- Ability to coordinate with 3rd-party digital marketing partner
- Creative ideas and ability to execute with minimal required supervision
- Excellent communication skills, excellent customer service, excellent verbal etiquette!
Imagine Orthodontic Studio is proud to be an equal opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.
Job Type: Full-time
Pay: $60,000.00 - $65,000.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Work Location: On the road
