We at Athena empower exceptional talent with boundless opportunities to achieve more. We achieve this by pairing exceptional Executive Partners (XPs) from the Philippines and Kenya with our driven clients and ensuring both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and a greater impact on our clients' work and lives.
With a waitlist growing by the day, Athena has already showcased compelling demand. As part of the Athena team, you will have an exponential opportunity, empowering the fiercely ambitious to reach the most audacious goals.
Role Overview
The Growth Referrals Specialist will play a pivotal role in optimizing our referral program to enhance our client acquisition and retention efforts. Leveraging your analytical skills and strategic mindset, you will dive deep into our referral data, identify opportunities for improvement, and implement innovative solutions to scale our referral program effectively.
Key Stakeholders
Revenue Team, Advisors
Duties and Responsibilities
- Data Analysis and Strategy Development:
Analyze referral program performance metrics to identify trends, patterns, and areas for improvement.
Develop data-driven strategies to optimize the referral program, increase referral rates, and drive client acquisition.
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Program Enhancement:
Collaborate with cross-functional teams to develop and implement enhancements to the referral program.
Identify opportunities to streamline processes, improve user experience, and incentivize referrals effectively.
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Performance Tracking and Reporting:
Implement tracking mechanisms to monitor the performance of referral initiatives.
Generate regular reports and dashboards to provide insights into referral program effectiveness and ROI.
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Testing and Optimization:
Conduct A/B testing and experiments to optimize referral program elements, such as incentives, messaging, and targeting.
Iterate on strategies based on test results and performance feedback to continuously improve referral program effectiveness.
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Compliance and Risk Management:
Ensure compliance with regulatory requirements and company policies related to referral programs.
Monitor for potential risks or fraud associated with referrals and implement measures to mitigate them.
Skills
Analytical Skills: Proficiency in data analysis and interpretation, with the ability to derive actionable insights from complex datasets.
Strategic Thinking: Ability to develop and execute strategic initiatives to optimize referral program performance and drive business growth.
Creativity: Capacity for generating innovative ideas and solutions to enhance the referral program and differentiate Athena in the market.
Communication Skills: Excellent verbal and written communication skills, with the ability to effectively convey insights, recommendations, and updates to stakeholders.
Competencies
Collaboration: Strong collaborative skills, with experience working cross-functionally to achieve shared objectives and drive results.
Detail Orientation: Meticulous attention to detail, particularly in tracking and reporting on referral program metrics and performance.
Problem-Solving: Proven ability to identify challenges, develop solutions, and overcome obstacles to achieve desired outcomes.
Direct Reports and Span of Control
N/A
Relevant Experience Required
Previous experience in referral program management, marketing analytics, or a related field is preferred.
Educational and Certification Requirement
Bachelor's degree in business, marketing, statistics, or a related field. Additional certifications or coursework in data analysis or marketing analytics are a plus.
Equal Opportunity Employer: At Athena, we are deeply committed to fostering an inclusive and diverse workplace environment. We believe that diversity enriches our organization, enhances creativity, and drives innovation. We are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We strive to create an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. We actively promote diversity and inclusion through our hiring practices, employee development initiatives, and company culture, recognizing that it is essential for our success as a company and as a community.
