Sales Development Representative - LIONS Intelligence

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

Compensation & Work Arrangement

• Salary Range: $55,000 — $65,000 plus commission
• Location: Based at our Informa New York office
• Application Deadline: September 15, 2025

About the Role

We're looking for a dynamic Sales Development Representative (SDR) to join our growing intelligence subscription team in New York, selling Lions Intelligence. In this role, you'll support the selling of our premium intelligence products into agencies, brands and media owners across the Americas region. You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion. Your work will play a key role in expanding our reach and accelerating business growth in the competitive creative marketing intelligence space.

Key Responsibilities

Lead Generation & Pipeline Management

• Build and manage a qualified pipeline of potential customers through strategic prospecting and research
• Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations
• Maintain accurate records in our CRM system to ensure seamless handoffs to Account Executives
• Collaborate with marketing to leverage campaigns and events for lead generation
• Conduct thorough research on prospects to personalize outreach and increase engagement rates

Inbound Lead Qualification

• Respond promptly to inbound leads—qualify them and book product tour meetings
• Conduct initial discovery calls to understand prospect needs and pain points
• Assess prospect fit against ideal customer profile criteria
• Articulate the value proposition of Lions Intelligence to different stakeholders
• Effectively communicate how our solutions address specific industry challenges

Performance & Reporting

• Accurately forecast weekly and monthly performance metrics
• Track and report on key performance indicators (KPIs) including calls made, emails sent, meetings booked, and conversion rates
• Analyze performance data to continuously refine outreach strategies
• Participate in regular pipeline reviews with sales leadership
• Identify trends and opportunities to improve conversion rates

Sales Development

• Overachieve on set KPIs to help drive your annual sales target
• Develop a deep understanding of the Lions Intelligence product suite and value proposition
• Stay informed about industry trends, competitor offerings, and market developments
• Collaborate with Account Executives to ensure smooth transition of qualified leads
• Participate in regular training to enhance product knowledge and sales techniques

Team Contribution

• Actively promote and support diversity, equity, and inclusion within the team and in customer interactions
• Share best practices and learnings with the broader sales organization
• Contribute to a positive and collaborative team culture
• Participate in team meetings and brainstorming sessions
• Support company initiatives and represent the brand professionally at all times

Required

• Bachelor's degree or equivalent experience
• 1-2 years of experience in sales, business development, or related field
• Excellent communication skills, both written and verbal
• Strong organizational abilities and attention to detail
• Proficiency with CRM systems (preferably Salesforce)
• Demonstrated ability to meet or exceed targets
• Self-motivated with a positive attitude and resilient mindset

Preferred

• Experience in SaaS, market intelligence, or media/advertising industry
• Knowledge of creative marketing landscape and agency/brand dynamics
• Experience with outbound prospecting tools and techniques
• Understanding of consultative selling approaches
• Familiarity with the Cannes Lions Festival and creative excellence standards

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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