SEO Specialist

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SEO Specialist

Удалённо (Мир)

We are looking for an SEO specialist to own search at LegitGrails end to end. We are a luxury authentication platform running several web properties: our main storefront, which is on Shopify today, an education platform already in development on React, and a mobile app, alongside a library of 300+ real vs fake authentication guides. This role covers all of them, and the stack underneath it will change.

This is a hands-on role, not a strategy-only one. Our on-page work is already strong and our content engine already runs at volume. What we need is someone who can take an audit and actually ship the fixes, then move the things content alone can no longer move: domain authority, referring domain quality, and visibility inside AI answers.

What You’ll Be Doing

Implementing SEO audit recommendations across our web properties, working alongside our developers

On-page and technical SEO: titles and meta descriptions, schema markup, internal linking, 301s, sitemaps, robots.txt, image alt text, page speed

Owning our library of 300+ real vs fake authentication guides: reviewing, optimizing and improving what exists, and briefing what comes next at 10 to 15 pieces per month

Building and coordinating backlink strategy, including vendor selection, brief writing and quality control

AI search optimization: making sure LegitGrails is found and cited by ChatGPT, Claude, Perplexity and Google AI Overviews

Distributing our content on Reddit and niche forums, and supporting brand reputation in those communities

Light PR and outreach support: expert placements, interviews, editorial mentions

Bringing ideas: new article angles, brand-specific tools and calculators, formats we have not tried yet

Reporting on referring domains, keyword positions and organic traffic using Ahrefs, Google Search Console and GA4

Who This Role Is For

SEO specialists with proven, hands-on e-commerce experience, comfortable both on Shopify and on custom or headless front ends

People who can work with developers on technical fixes and see them through to shipped, not just documented

Specialists who treat backlinks as quality over quantity: editorial and expert placements, not bulk

Candidates comfortable working inside Reddit and forum communities without damaging brand reputation

Anyone who uses AI tools in their work and is fully transparent about where and how

English proficiency at B2 level or higher

Strong Differentiators

Experience in fashion, luxury or resale e-commerce

A clear understanding of how to preserve SEO performance through a platform migration, for example Shopify to React

A track record in AI search optimization (GEO), not only classic SEO

App Store Optimization experience, as we also run a mobile app

International or multilingual SEO experience

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