Company Description:
Farm to People is an online farmers market and grocery delivery service specializing in sustainably sourced, local produce and artisanally made foods. Customers can subscribe to a curated Farm Box or shop à la carte. We deliver five days a week and are expanding within the NYC market.
Our mission is to provide an ethical marketplace where people can truly know where their food comes from. We’ve recently opened a Kitchen & Bar where we serve a seasonal menu and host community-driven events. We’re a tight-knit, inclusive team full of passionate food lovers.
About the Role:
We’re looking for a creative, strategic, and highly motivated Social Media & Partnerships Manager to elevate our brand presence, grow our community, and lead meaningful collaborations that expand our reach. This role blends content creation, copywriting, and partnership strategy. You’ll help build the voice of Farm to People across social media and email, writing thoughtful, engaging content that connects with our audience. You’ll also play a key role in identifying and nurturing brand partnerships.
Key Responsibilities:
Social Media, Content & Copywriting
- Develop and execute creative social media strategies and content that align with brand goals and seasonal moments
- Write compelling, on-brand copy for social media posts, video captions, and product storytelling - on all social media platforms
- Plan and produce engaging content, including reels, short-form video, behind-the-scenes features, and user-generated content
- Write copy for marketing emails, product launches, and promotions in collaboration with the design and marketing team
- Assisted with brand photoshoots
- Work with marketing team to create video assets for advertising
- Track performance and optimize content based on insights and trends
- Utilize SEO best practices to optimize content for search engines
- Engage with our social media community through DMs, comments, likes, shares etc.
Partnerships & Affiliate Marketing
- Identify and build relationships with aligned brands, creators, and influencers for co-marketing and affiliate opportunities
- Manage and grow our affiliate marketing program—recruit new partners, supply creative assets, and track results
- Pitch and execute creative cross-promotions, giveaways, and collaborations
- Coordinate product seeding and co-branded campaigns
- Work with the events team to bring co-branded collaborations to life through engaging, community-focused events
- Evaluate inbound partnership opportunities and lead communications
- Collaborate with the procurement and kitchen teams to develop partnerships that bring new products to our online marketplace
- Track and analyze partnership results to inform ongoing strategy
Who You Are:
- 2–4 years experience in social media, brand partnerships, or affiliate marketing (bonus if in food)
- Excellent copywriting skills with a knack for short-form, engaging content across social and email
- Strong visual storytelling and creative instincts
- Proficiency in end-to-end video production—from filming to final edit
- Experience with creative platforms such as Adobe Creative Suite, Canva, and CapCut
- Experience managing content calendars and publishing tools
- Highly organized, self-motivated, and able to manage multiple projects simultaneously
- You’re an outgoing go-getter, and unafraid to pitch big ideas to big names
- Passion for food, sustainability, and supporting small producers
- Keen eye for emerging trends and key voices shaping the food world
- Meticulous with an eye for detail and a talent for mastering the little things that make a big difference
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- Day shift
Work Location: In person
