Social Media Specialist (SRJ Hub)
POSITION DETAILS
The City University of New York Graduate School of Public Health and Health Policy (CUNY SPH) is committed to teaching, research and professional and community service to create a healthier New York City and to promoting equitable, efficient, and evidence-based solutions to pressing health problems facing cities around the world. Located in Central Harlem, CUNY SPH is the top-ranked public school of public health in the New York City, New York State and tristate region, and is among the top 10% of schools of public health nationally.
About the SRJ Hub:
The Sexual and Reproductive Justice Hub (SRJ Hub) at CUNY Graduate School of Public Health and Health Policy (CUNY SPH) coordinates solutions-oriented scholarship, training, and advocacy, centering the lived experiences of women of color and funding their and other marginalized people’s work.
The SRJ Hub seeks a dynamic and creative Social Media Specialist to lead our digital communications strategy. The ideal candidate is passionate about social justice, public health, and equity, and will play a key role in amplifying the Hub’s mission, research, and events through strategic social media engagement. This role requires a strategic thinker with excellent writing and content creation skills, a deep understanding of various social media platforms, and a commitment to anti-racism and inclusive communication.
Key Responsibilities:
- Develop, implement, and manage a comprehensive social media strategy aligned with the SRJ Hub’s goals and values.
- Write, produce, and publish high-quality and compelling, inclusive, and accessible multi-media content (including graphics, posts, videos, etc.) for platforms such as Twitter/X, Instagram, LinkedIn, and Facebook.
- Monitor, analyze, and report on social media performance and engagement metrics; adapt strategy accordingly.
- Collaborate with researchers, staff, and community partners to highlight projects, publications, events, and milestones.
- Stay informed of trends in public health, social justice, and digital engagement to inform content and outreach strategies.
- Ensure all communications reflect a consistent brand voice and adhere to accessibility standards.
- Respond to social media inquiries and engage with the community in a timely and thoughtful manner.
- Support live coverage of SRJ Hub events (both virtual and in-person).
- Manage a content calendar and coordinate with internal teams to meet deadlines.
- Other duties as assigned.
QUALIFICATIONS
Bachelor's degree and four years' related experience required.
Preferred qualifications:
- Master’s degree in public health or a related field.
- 4+ years of experience managing social media in a professional setting, preferably in a public health, academic, and/or nonprofit context.
- Experience in higher education, research, or advocacy organizations.
- Understanding of public health language, data, and communications best practices.
- Demonstrated commitment to sexual and reproductive justice.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite, and video editing platforms.
- Excellent written, verbal communication, and design skills, with a strong attention to detail.
- Familiarity with SEO, analytics tools (e.g., Meta Insights, Google Analytics), and social media scheduling platforms (e.g., Buffer, Hootsuite).
- Ability to work both independently and collaboratively in a fast-paced environment.
- Bilingual or multilingual proficiency.
CUNY TITLE OVERVIEW
Provides expertise in digital and visual communications to support and advance the College's multimedia presence.
- Researches and identifies new multimedia platforms that advance College programs and initiatives
- Works closely with management to understand and produce effective message elements
- Creates and aligns various communication work products such as video, digital formats, layouts, graphics, web pages, and microsites to ensure consistency and effective messaging
- Assesses, enhances and manages the user experience on digital platforms including social media
- Collaborates with graphic designers, webmasters, and other information technology professionals to create comprehensive broadcast and multimedia communications
- Procures required internal and external resources and services and manages their utilization
- Performs related duties as assigned.
CUNY TITLE
Higher Education Assistant
FLSA
Exempt
COMPENSATION AND BENEFITS
Salary range: $72,145-80,061
Position beyond June 30, 2026 is contingent upon available funding.
Position is contingent upon additional funding beyond June 30, 2026.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
To apply, go to www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.
Candidates must be legally authorized to work in the United Sates on a full-time basis.
Candidates should provide a resume and cover letter. In the cover letter, please provide a link to your portfolio of social media content you have developed or campaigns you have managed.
Until further notice, work will be performed in a hybrid manner with 70% on site presence.
CLOSING DATE
6/27/2025
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Job ID
30459
Location
CUNY School of Public Health