specialist, paid media
join our team of digital advertising experts
Fathom, an IQVIA business, has an immediate need for a Specialist, Paid Media, in the Cleveland area. As a Specialist, you will focus on leading campaign implementation, management and measurement within programmatic, paid search, and paid social. You also will be responsible for a high standard of optimization, keyword and audience research, continued education, and campaign management. This position will require focus on delivering error-free work, continuing to build a depth of expertise in your channels, keeping your sights set on client outcomes and making positive contributions to the paid media team and overall culture.
If you can deliver executional excellence, connect paid media activities to client results, aim to exceed client goals, and bring a positive, energizing attitude to the Fathom team, we encourage you to apply.
responsibilities
- Execute programmatic, paid search, and social activities; including campaign build, audience research, keyword research, campaign + budget estimates, campaign management + optimization, budget pacing and tracking, implementing testing strategies, conversion tracking, etc. driven from the client’s goals and the overall client strategy the entire account team is working on.
- Connecting paid media results and data analysis to business goals to innovate leading edge solutions for the client
- Conduct paid media audits understanding the best ways to optimize campaigns and overall paid media strategies
- Assist in the creation and implementation of testing strategies
- Contribution to client strategy as it relates to paid media
- Ongoing responsibility to learn and master new networks and advertising platforms, tactics and develop coordinating best practices in paid media
requirements
Does this sound like an opportunity you’re interested in? We think you’re a fit for this position if you have:
- Bachelor’s degree in Marketing, Business, Advertising, or related field
- Previous agency experience
- 1-3+ years of experience in the paid media space, with sophisticated experience in programmatic, paid search or paid social
- Excellent written and verbal communication skills, as well as strong presentation skills
- Experience with website tracking software such as Adobe Analytics or Google Analytics
- Demonstrated teamwork and interpersonal skills in previous positions
- Ability to make innovative, strategic, and thoughtful decisions quickly
- High energy, optimistic, with a proactive attitude; a self-starter and a go-getter
- Strong ability to multi-task and execute against multiple deadlines
- Demonstrated the ability to ask questions that go beyond day-to-day execution
benefits
We love our traditional and unique employee benefits. As a member of our team, you can take advantage of the following benefits:
- health, dental, and vision insurance
- 401(k) with company match
- flexible hours and work from home opportunity
- paid parental leave
- unlimited PTO
Other great benefits include company paid life insurance and short-term disability; an annual charitable contribution match; a learning grant for professional development and training; and paid pet bereavement.
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