Sports Consumer Strategy Director
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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The Sports Consumer Strategy Director is a pivotal role that drives the success of our sports marketing initiatives. This dynamic position involves leading efforts to boost engagement, grow profitable consumer revenue, and brand visibility of national and local sports content. A key aspect of this role is collaborating closely with the content team to ensure alignment and synergy between marketing strategies and editorial content. This critical position will be crucial in promoting our diverse sports product portfolio, building lasting relationships, communicating the unique value we offer, and driving strategic initiatives. This is an exciting opportunity for a visionary who thrives in a fast-paced, collaborative environment and is passionate about making a tangible impact. If you are a strategic thinker with a proven track record of success in driving sports marketing initiatives and promoting diverse sports product portfolios, we invite you to be part of a team that is shaping the future of Gannett.
Key Responsibilities:
- Develop comprehensive consumer marketing strategies, including goal setting, audience segmentation, market research, brand positioning, channel planning, campaign design, budgeting, performance analysis, and cross-functional collaboration to drive measurable business outcomes by promoting sports content.
- Work closely with the content team to ensure alignment and synergy between marketing strategies and editorial content.
- Oversee the marketing lifecycle from concept to launch, including market research, campaign design, development, and go-to-market strategies.
- Monitor and analyze marketing campaign performance, making data-driven recommendations for improvements and optimizations.
- Promote the diverse sports product portfolio, building lasting relationships and communicating the unique value offered specific to audience needs.
- Drive strategic initiatives that contribute to the overall success of sports marketing efforts.
- Establish and maintain strong relationships with key stakeholders, including sponsors, clients, and media partners.
- Be a visionary who thrives in a fast-paced, collaborative environment and is passionate about making a tangible impact.
- Stay current with industry trends, market conditions, and competitor activities to inform marketing strategies.
- Manage budgets and resources effectively to achieve marketing goals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies.
- 10+ years of experience in sports marketing, brand management, or related roles
- Strong knowledge of sports marketing, fan engagement, and digital marketing
- Excellent strategic thinking and problem-solving skills, strong communication and interpersonal skills, and the ability to collaborate effectively with diverse teams
- Experience with market research and data analytics
- Knowledge of branding principles and best practices
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