TPWD - Marketing Specialist III

TPWD MISSION

To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.

PLEASE NOTE:  

All applications must contain complete job histories, which includes job title, dates of employment (month/year) and hours worked per week, name of employer, supervisor's name and phone number and a description of duties performed.  

Job history and volunteer experience should be listed in the work history section of the application to receive credit towards meeting the minimum requirements.  Part-time experience credit is prorated based on the duration and hours worked per week.  Please indicate hours worked for part-time/temporary/seasonal experience. If this information is not submitted, your application will be considered incomplete.

Applications with “See attached" or "See resume" will not be accepted in lieu of a completed application.  Omission of data can be the basis for disqualification; you may state ‘unknown’ for any incomplete fields. If education is used to meet the minimum requirements of the job posting, a copy of a college transcript(s) issued from the registrar must be provided if you are selected for an interview. 

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APPLICATIONS SUBMITTED THROUGH WORK IN TEXAS:  Work In Texas (WIT) applicants must complete the supplemental questions to be considered for the posting. To complete the supplemental questions, go to CAPPS Recruit to register or login. CAPPS Recruit, https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en  

MILITARY OCCUPATIONAL SPECIALTY CODES:

Job Classification

Service

Military Specialty

Marketing Specialist I-V

Army

465,46Z, 46A

Marketing Specialist I-V

Navy

MC, 165X

Marketing Specialist I-V

Coast Guard

PA, INF

Marketing Specialist I-V

Marine Corps

4511, 4591, 4502, 4503, 4505

Marketing Specialist I-V

Air Force

3NO90, 35PX

*More information on military occupational specialty codes can be found below:

https://www.onetonline.org/crosswalk/MOC/ https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MilitaryCrosswalkGuide.pdf

MILITARY EMPLOYMENT PREFERENCE:  If you choose to claim military employment preference as outlined by the State of Texas, you must complete the Military Employment Preference Survey and attach this form and required documentation referenced on this form at the time your application is submitted. If you have questions regarding this requirement, please visit our Military Employment Reference page at https://tpwd.texas.gov/jobs/veterans/

Required forms that will need to be attached with application for Military Employment Preference:

1.     Veteran- DD214 showing honorable discharge.

2.     Surviving spouse of a veteran who has not remarried- Marriage Certificate and DD Form 1300 or appropriate documentation.

3.     Orphan of a veteran killed while on active duty- Birth Certificate and DD Form 1300 or appropriate documentation.

4.     Spouse of a member of the US Armed Forces/Texas National Guard serving on Active Duty- Marriage Certificate and copy of spouses active duty military orders.

5.     Spouse of a veteran with disability and is the primary income for household- Marriage Certificate, Veterans DD214, and VA Benefits Summary Letter showing disability rating.

Documentation must be attached to the application before military preference can be granted.

BENEFITS:

Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities.  Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K/457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return to Work Program. For new employees or rehires, health insurance is available the 1st of the following month after a 60-day waiting period. Click HERE to view our Benefits page.

HIRING CONTACT:  Cory Chandler, (512) 389-4453

PHYSICAL WORK ADDRESS:  4200 Smith School Road, Austin, TX 78744

GENERAL DESCRIPTION:

This position is responsible for developing, implementing and tracking the effectiveness of multi-channel marketing campaigns that drive revenue and/or increase awareness of Texas Parks and Wildlife programs, specifically Conservation License Plates, Big Time Texas Hunts, Toyota ShareLunker program, Shooting Sports and hunting/fishing license sales.

Under the direction of the Communication division’s Sr. Marketing Manager this position performs complex (journey-level) marketing work and is responsible for helping develop and implement complex, time-sensitive marketing campaigns and communication efforts for various TPWD programs and initiatives. Project manages assigned projects, working closely with internal clients and other staff in fisheries, wildlife or state parks divisions. Responsible for writing copy, tracking and evaluating results and ensuring projects run on time and on budget. Coordinates with external ad agencies and related vendors (as needed) on paid marketing campaigns. Works closely with TPWD’s creative/interactive services ‘ on internal communication deliverables, such as web content,  print materials and graphics. Provides input on marketing efforts and assists with the development of marketing plans and business plans to complement statewide goals. Performs additional duties as assigned.  Works under general supervision, with moderate latitude for the use of initiative and independent judgement.  Complies with all Agency, Division and Branch rules, regulations and procedures.

MINIMUM QUALIFICATIONS:

Education:

Graduation from an accredited college or university with a Bachelor’s degree. 

Experience:

Six years professional experience in marketing-related work, such as advertising account management or brand management.

Licensure:

Applicant must possess a valid State driver’s license.

ACCEPTABLE SUBSTITUTIONS:

Education:

One additional year of the required experience may substitute for 30 semester hours of the required education, with a maximum substitution of 60 semester hours.

PREFERRED QUALIFICATIONS:

Education:      

Graduation from an accredited college or university with a Bachelor degree in Business Administration, Marketing, Communications or closely related field;

Graduation from an accredited college or university with a grade point average (GPA) of 3.5 or higher.

Experience:

Six years working in a marketing department or as an account manager for an ad agency;

Experience in project management;

Experience in copywriting for email, social media, online and print;

Experience in developing and overseeing promotional partnerships;

Experience in developing online advertising and tracking and analyzing results;

Experience in Google Analytics;

Experience using Facebook Manager.

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of advanced marketing principles and practices to meet stated goals, including increasing awareness, purchase and repeat usage of products and services;

Knowledge of direct marketing practices;

Knowledge of brand management practices;

Knowledge of data analysis;

Knowledge of sales promotion and merchandising;

Knowledge of advertising and social media strategy and tactics;

Knowledge of media planning;

Knowledge of the outdoor recreation or travel industry;

Knowledge of quantitative and qualitative consumer research;

Skill in developing, implementing and evaluating innovative marketing plans to meet objectives within budget and timing parameters;

Skill in verbal and written communication;

Skill in project management;

Skill in budget preparation, justification and monitoring;

Skill in developing promotions;

Skill in developing and fulfilling sponsorship proposals;

Skill in writing advertising and promotional copy, including developing program names, slogans and copy for online, print, direct mail, social media, text and for promotional web pages;

Skill in working with success metric tools such as Google Analytics, Facebook Manager and media reports to determine results of campaigns;

Skill in summarizing and documenting meetings to relevant personnel;

Skill in using MS Teams, Word, Excel, PowerPoint, Microsoft Outlook and Sharepoint;

Skill in compiling research and other marketing related information;

Skill in providing quality customer service in a courteous and professional manner;

Ability to work independently with little supervision;

Ability to problem-solve;

Ability to manage multiple projects;

Ability to give direction and work effectively with ad agencies and internal creative staff;

Ability to make sound recommendations and judgments under pressure;

Ability to anticipate potential issues and know when to seek input from supervisors;

Ability to work effectively with colleagues and vendors;

Ability to work as a member of a team;

Ability to collaborate with team members to accomplish shared goals;

Ability to communicate effectively, both verbally and in writing;

Ability to maintain confidentiality;

Ability to make effective and persuasive presentations to outside organizations and to upper management.

WORKING CONDITIONS

Required to work 40 hours per week Monday through Friday; alternative work schedule may be available;

Required to work overtime as necessary;

May be required to travel 5%;

Must conform to TPWD dress and grooming standards, work rules and safety procedures;

Non-smoking environment in State buildings and vehicles.

TPWD IS AN EQUAL OPPORTUNITY EMPLOYER

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