VP Brand (gn) USA - More Nutrition

Are you ready to build something from scratch?

MORE Nutrition, Germany’s leading functional nutrition brand, is expanding to the U.S.—and we’re looking for a VP Brand (gn) to make it happen.

This isn’t a strategy-only role. We’re looking for a builder, a doer, and a business owner. Someone who can go from P&L model to packaging compliance, from finding a co-manufacturer to launching the first influencer campaign. You’ll have full accountability for taking MORE into the U.S. market, from business case to launch and scale-up.

As the VP Brand (gn) for the USA, you will play a pivotal role in defining and executing market entry strategy.

This is a remote position and must be based on the East Coast of the United States.

Your mission

• You define and execute the go-to-market strategy, taking full ownership of the U.S. market launch — driving execution across marketing, sales, operations, and customer experience

• You build a locally relevant brand by crafting a compelling brand and product narrative tailored to U.S. consumers, while staying true to the brand’s core identity

• You define and own the business case by building the commercial model from the ground up, including P&L ownership, revenue planning, investment requirements, and a clear path to profitability

• You define the product and pricing strategy, shaping a high-impact portfolio and pricing approach for both direct-to-consumer and retail channels

• You establish operational and manufacturing foundations by securing scalable production, supply chain, and operational infrastructure — collaborating with HQ and local partners to ensure seamless execution

• You accelerate customer growth through the design and implementation of initiatives across paid media, influencer marketing, and community engagement to drive rapid brand adoption

• You drive performance through agility by continuously monitoring metrics, applying a test-and-learn mindset, and quickly adapting strategies to deliver measurable results

Your experience & skills

• You bring 10+ years of hands-on experience in fast-paced, high-growth FMCG environments, combining strategic thinking with operational grit to build and scale brands from the ground up — often in ambiguous settings with limited data and structure

• You have successfully launched and scaled a brand in the U.S. by developing a locally resonant strategy across brand, operations, and growth

• You bring strong analytical and problem-solving skills, along with a hands-on attitude and a focus on rapid execution

• You have an entrepreneurial mindset and a strong passion to make a difference in a fast, agile, high-performing environment

• You are able to structure and manage complex projects and processes effectively

• You have excellent communication skills that help you align stakeholders and drive initiatives forward

• You bring a passion for nutrition — a plus that aligns with our brand values

• You speak English fluently 

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, London, Amsterdam, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics.

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!