Website and Digital Experience Manager

Position

Summary

The Website and Digital Experience Manager is responsible for the day-to-day management, performance, and optimization of the company website. This role ensures the website delivers exceptional customer experience, supports business objectives, and drives traffic, engagement, and conversion.

Key

Responsibilities

• Own the overall performance and health of the company website.
• Manage website content, landing pages, promotions, and product information.
• Monitor and improve website user experience (UX) and conversion rates.
• Partner with Marketing, IT, Product, and Creative teams to deliver website enhancements.
• Coordinate with external agencies and developers to implement updates and resolve issues.
• Support SEO initiatives to improve search visibility and organic traffic.
• Analyze website performance using Google Analytics and other reporting tools.
• Conduct A/B testing and make data-driven recommendations to improve engagement and sales.
• Ensure website functionality, security, and mobile responsiveness.