Sr. Content Writer & Editor (Bilingual)

About our company

Confie is the largest independent personal lines insurance

agency and broker in the United States—serving customers nationwide. In 2010,

we established our Shared Services Center in Tijuana, Baja California, creating

a world-class operation built to efficiently support our customers, drive

innovation, and develop exceptional talent. Since then, our Mexico operation

has become a vital extension of our organization, strengthening the work that

powers our U.S. business and elevating the experience of customers across all

50 states. Today, more than 1,800 team members—both on-site and remote—help

fuel our success with a focus on quality, consistency, and operational

excellence.

Our growth reflects a deep investment in technology,

continuous improvement, and—most importantly—our people. We foster an

inclusive, fast-paced, and collaborative culture where employees are encouraged

to grow and build long-term careers with a company shaping the future of

insurance.

Learn more at

About the role

We are seeking an experienced Senior Bilingual Content

Writer & Editor to help grow brand awareness, organic visibility,

engagement, and lead generation through useful, compelling, and

search-optimized content. This role will create content across websites, blogs,

infographics, emails, video scripts, digital and print collateral, and other

marketing channels.

The role primarily focuses on content creation, with

approximately one-third dedicated to editing and reviewing content in both

English and Spanish. This individual will write, edit, translate, and localize

content in both languages, ensuring accuracy, consistency, cultural relevance,

and alignment with our brand voice.

We are looking for a strong storyteller and editor who

understands how to create content for people while optimizing it for

traditional search, AI-powered search experiences, and large language models

(LLMs). The ideal candidate has a proven track record of producing and editing

content that drives engagement and supports business goals.

This position requires a high level of creativity and

editorial judgment, along with the ability to apply SEO best practices and use

data-driven insights and AI-assisted writing, research, editing, and

optimization tools to develop high-quality content efficiently. The successful

candidate will know how to leverage AI to improve research, ideation, drafting,

and optimization while applying strong human judgment to ensure accuracy,

originality, brand consistency, and overall content quality, editorial

judgment, and the ability to use data-driven insights to write and edit

compelling material.

Requirements

• Bachelor's in Marketing or equivalent.

Spanish, with exceptional writing, editing, grammar, and proofreading skills in

both languages.

marketing.

independent editorial judgment, accuracy, originality, and brand standards.

content optimization for AI/LLM discovery is strongly preferred.

Job Responsibilities

1. Research,
2. write, edit, and optimize content from start to finish in both English and
3. Spanish.
4. Have a
5. brand publisher mindset: create the content our audience is looking for and
6. then optimize the path from top to bottom of the funnel (buyer journey).
7. Translate,
8. adapt, and localize content from English to Spanish and Spanish to English
9. while maintaining the intended meaning, brand voice, tone, and cultural
10. relevance.
11. Use
12. AI-Assisted writing, research, editing, and content optimization tools as an
13. integral part of the content development workflow to improve efficiency, scale
14. content production, and support quality.
15. Determine
16. messaging and content strategies across customer-facing marketing and
17. advertising channels, including websites, emails, digital ads, and social
18. media.
19. Ability
20. to write and edit long- and short-form content across marketing and advertising
21. channels.
22. Write
23. and optimize content using SEO, AEO, and AI/LLM content best practices to
24. improve visibility across traditional search engines and emerging AI-powered
25. discovery experiences.
26. Incorporate
27. keyword research, search intent, content structure, internal linking, FAQs,
28. entity and topic coverage, and other optimization recommendations naturally
29. without sacrificing readability or brand voice.
30. Deep
31. understanding of how to conduct interviews, research projects, audits, and
32. analysis to complete a writing assignment.
33. Ability
34. to follow an editorial calendar, collaborating with other members of the
35. content production team to ensure timely delivery and editing of materials.
36. Develop
37. content for multiple platforms, such as press releases, announcements,
38. websites, email marketing, product descriptions, videos, and blogs
39. Use
40. search engine optimization (SEO) strategies in writing to maximize the online
41. visibility of a website in search results
42. Work
43. with the internal and external SEO teams to develop long-form content that
44. supports SEO goals.
45. Ensure
46. consistency in voice, messaging, grammar, style, and approach across all
47. written materials in English and Spanish.
48. Manage
49. multiple assignments and priorities simultaneously while meeting deadlines and
50. maintaining high editorial standards.

Benefits

• Competitive weekly salary

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