Senior Trade Marketing Executive

Key

Responsibilities

• Plan and execute trade marketing campaigns, product launches and channel activation programs.
• Manage roadshows, dealer meetings, conferences, training events and in-store activations.
• Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution.
• Develop and manage POSM, merchandising materials, sales tools and promotional assets.
• Monitor project timelines, budgets, logistics and operational requirements.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Support vendor sourcing, quotation comparison, purchase order processing and budget tracking.
• Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or related discipline.
• Minimum 4-6 years of relevant experience in trade marketing or channel marketing.
• Strong understanding of retail execution, B2B2C marketing and campaign management.
• Excellent project coordination, communication and stakeholder management skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience in healthcare, optical, medical devices, FMCG or retail industry is an added advantage.
• Fluent in English and Bahasa Malaysia.