Internship SEO & Content Marketing
Functieomschrijving
Internship: SEO & Content Marketing
About Us
Viking is a leading European workplace-solutions company headquartered in Venlo, where around 350 employees representing more than 25 nationalities come together with a shared ambition: to help businesses create better, more productive workplaces.
As part of the RAJA Group, Viking combines decades of expertise with an entrepreneurial and forward-thinking mindset. We provide businesses across Europe with office products, workplace equipment, and solutions designed around the evolving needs of today’s working world. At the heart of everything we do is a strong focus on customer satisfaction, service, quality, and continuous innovation.
What really makes Viking stand out is our people. With an international team, we bring together different backgrounds, experiences, and perspectives. We value people who take initiative, stay open to new ideas, and are always looking for ways to improve.
Start your professional journey at Viking and become part of an international team where experience meets fresh thinking, collaboration drives progress, and there is always room to learn, contribute, and grow.
What to expect during your internship
You will be part of the Marketing team, with a focus on SEO and content marketing for Viking UK.
The main purpose of this internship is to take ownership of the SEO content strategy for Viking UK's blog and guide content, from analyzing existing content and identifying opportunities, through to creating, optimizing, publishing, and measuring new content.
You will gain hands-on experience in how SEO, content marketing, AI, and data come together to drive customer engagement and support wider commercial goals. As the internship progresses, there may also be opportunities to contribute to other areas of digital marketing and content.
You will work with colleagues across Marketing and other teams, gaining practical experience in an international e-commerce environment.
Your responsibilities
- Conduct content audits: Analyze existing blog and guide content to identify content gaps, underperforming pages, optimization opportunities, and quick wins.
- Support content strategy: Help develop a data-driven content plan based on keyword research, search intent, customer needs, and commercial priorities.
- Create and optimize content: Write, edit, and refine SEO-focused blog and guide content that is useful to customers, aligned with the Viking brand, and designed to perform well in search engines.
- Put AI to work: Use AI tools to support research, content development, optimization, and efficiency. You will learn to use AI critically and responsibly, with quality, brand tone, and accuracy, always checked by a human.
- Implement and publish: Support the process of getting content live, including working with relevant CMS and marketing tools.
- Measure performance: Track content and SEO performance using web analytics and SEO tools, identify patterns and insights, and feed learnings back into the content strategy.
- Take ownership: Manage your own content projects from research and planning through implementation and performance analysis, with guidance and support from the team.
Your profile
- You are a 3rd-year or 4th-year Bachelor student studying Marketing, Communication, Business Studies, Media, Languages, or a related field.
- You are available full-time from February 2027 for a duration of 5-6 months
- You have a strong interest in SEO, content marketing, digital marketing, and emerging digital trends.
- You have strong writing skills and a sharp eye for clarity, structure, grammar, and tone of voice.
- You are curious about AI and new technologies and are willing to experiment with different tools in a critical and responsible way.
- You have an analytical mindset and enjoy working with data to identify patterns, opportunities, and areas for improvement.
- You work in a proactive, structured, and organized way and are comfortable taking ownership of your own projects.
- You are a team player who communicates clearly, works well with different stakeholders, and is not afraid to ask questions.
- You are fluent in English. Dutch, German, or French is a plus.
- Experience with CMS systems, AI tools, Microsoft Office, or HTML is an advantage.
What you will learn during your internship
- Build and execute a real content strategy, from research and planning through to published and measurable results.
- Develop SEO skills, including keyword research, search intent, on-page optimization, content audits, and performance analysis.
- Use AI effectively and responsibly as part of a professional content workflow.
- Work with SEO and web analytics data, including tools such as Google Analytics, Google Search Console, and industry SEO platforms.
- Understand how content marketing works within a large international e-commerce business and how SEO connects to wider commercial and customer goals.
- Create content that balances search visibility, customer value, brand voice, and commercial objectives.
- Take ownership of projects and seeing the visible and measurable impact of your work.
What we offer
- Hands-on experience in an international B2B e-commerce and digital marketing environment.
- The opportunity to work with SEO, content, analytics, and AI in a real commercial environment.
- A competitive internship allowance of €500 gross per month, plus a travel allowance (if applicable).
- Approximately 15 days of holiday during a 5-month internship (3 days per internship month).
- Excellent guidance and support from experienced colleagues.
- An internship program focused on your personal and professional development.
Are you curious about SEO, content, and AI and ready to take ownership of real projects?
Click on the ‘Apply’ button to submit your application.
If you have any questions, we are happy to help you.
Please reach out to:
Alexandra Dinu
HR Recruitment Intern
Vaardigheden genoemd

Viking's story began in a small way in 1960, when Rolf Ostern opened a modest office supply store in Los Angeles, California. What started as a local retail operation quickly evolved when Ostern introduced a catalogue to supplement his store sales—a move that would become the company's defining marketing strategy. By the mid-1970s, Viking had established itself as a premier mail-order retailer of discount office supplies on the West Coast, serving small and medium-sized businesses with a commitment to 'fanatical customer service'. The company's ambition soon crossed the Atlantic. In 1990, Viking launched its European operations, establishing a headquarters in the United Kingdom and rapidly expanding into markets across the continent, including Ireland, Germany, the Netherlands, and Austria. This expansion marked the beginning of Viking's transformation into a true multinational player. Over the decades, the company navigated significant changes, including its acquisition by Office Depot in 1998 and its subsequent sale to the RAJA Group in 2021. Today, as part of the RAJA Group, Viking continues its legacy as a leading expert in workplace solutions, operating from its European headquarters in Venlo, the Netherlands, and helping businesses of all sizes create productive and sustainable work environments.
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