Marketing Programs Manager

Job Summary

The Marketing Programs Manager, Shared Services serves as a centralized marketing resource supporting portfolio companies through the planning, execution, and optimization of marketing initiatives. This role partners with company leadership, business stakeholders, and marketing teams to transform strategic objectives into integrated marketing programs, campaigns, events, content, digital initiatives, and communications that drive measurable business results. This role will manage multiple priorities across diverse industries, audiences, and market segments while maintaining strong project management, execution discipline, and performance tracking.

Primary Responsibilities

• Strategic Marketing Support
• Partner with portfolio company leaders to understand business goals, target markets, and growth priorities
• Translate company marketing strategies into actionable programs, campaigns, and initiatives
• Provide marketing guidance and execution support across multiple portfolio companies and business units
• Identify opportunities to improve marketing effectiveness and align activities with organizational objectives
• Campaign and Program Management
• Plan, manage, and execute integrated marketing campaigns from concept through completion
• Develop and maintain project plans, timelines, and deliverables to ensure successful execution
• Coordinate multiple concurrent marketing initiatives while balancing competing priorities
• Ensure all marketing activities are completed on time, within budget, and in alignment with business goals
• Digital Marketing and Content Development
• Develop and manage digital marketing initiatives, including email campaigns, website updates, social media programs, and online advertising efforts
• Create, coordinate, or oversee the development of marketing content, collateral, presentatives, case studies, and customer communications
• Ensure consistency of brand messaging and visual identity across all marketing channels and portfolios
• Support search, lead-generation, and customer-engagement initiatives through targeted content and digital campaigns
• Events and Communications
• Plan and support trade shows, conferences, webinars, industry events, customer meetings, and other marketing programs
• Develop promotional materials and communications to drive participation and engagement
• Coordinate internal and external communications related to marketing initiatives and company announcements
• Manage event logistics, vendor relationships, and post-event follow up activities
• Cross Functional Collaboration
• Partner with sales, business development, operations, and executive leadership teams to support business objectives
• Facilitate communications among stakeholders to ensure marketing initiatives are aligned and executed effectively
• Serve as shared-services marketing resource across portfolio companies, adapting to varying business needs and audiences
• Analytic and Performance Measurement
• Monitor, track, and analyze marketing campaign performance and key performance indicators (KPIs)
• Prepare reports and dashboards that measure marketing effectiveness and business impact
• Provide recommendations for campaign optimization and continuous improvement
• Use data and insights to inform future marketing strategies, investments, and program priorities
• Administration and Operational Support
• Maintain marketing calendars, project documentation, and campaign records
• Track budgets, invoices, and vendor expenditures related to marketing activities
• Ensure marketing processes, tools, and systems are used consistently across supported organizations