Sr. Product Marketing Manager

About airSlateairSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines. At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

What you'll be working on:

• Own positioning, messaging and value propositions across key segments and use cases, including turning AI-powered features into clear customer benefits
• Lead GTM strategy for major launches and strategic initiatives, from early planning through adoption (audiences, differentiation, launch plans, success measures)
• Conduct customer research, win/loss, competitive analysis and segmentation, and turn insights into actionable recommendations
• Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention and expansion, using data to measure impact
• Build sales narratives, battlecards, customer stories and enablement materials, and bring Sales feedback back to Product and Marketing
• Represent the voice of the market in product discussions and help evaluate market opportunities and areas of investment

Requirements

• 6+ years in product marketing, preferably in SaaS, B2B software, productivity tools or document technology
• Proven ownership of positioning, messaging and GTM strategy, including bringing new products or major capabilities to market
• Strong grasp of SaaS customer journeys (acquisition through expansion)
• Strong customer research, market analysis and competitive intelligence skills, plus commercial judgment and comfort with data
• Experience partnering with Product, Sales, Growth and other cross-functional teams
• Able to work independently in a distributed, international organization
• Language: excellent written and verbal English
• Education: not specified

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries. Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth. Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate. Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge. Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance. Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams. Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow. It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records. Read our Recruitment Privacy Notice to Learn how we process your personal information.