Senior, Campaigns & Content Marketing
Arbetsbeskrivning
- Own audience growth strategy across target segments and lifecycle stages to support net new sales, expansion and reactivation goals.
- Plan and deliver campaign content that supports functional objectives and measurable pipeline outcomes.
- Create and refine content for digital journeys, nurture tracks, sales programs, events and integrated demand generation campaigns.
- Own lifecycle marketing content, including lead nurture, opportunity nurture, lost lead reactivation and dormant database activation.
- Develop typical lifecycle programs such as new lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old opportunity reactivation and inactive lead programs.
- Create reusable campaign frameworks
- Develop advertising and promotional materials for integrated campaigns.
- Resolve complex content needs using experience, analysis and established methods.
- Experience in B2B campaign content marketing, demand generation or a related field.
- Strong understanding of demand generation campaigns, content development and audience targeting.
- Ability to apply advanced marketing concepts to complex assignments.
- Ability to analyse content performance and provide actionable insights.
- Strong written and verbal communication skills.
- Ability to manage work independently while meeting quality standards.
Färdigheter som nämns
Forterro was founded in 2012 and has rapidly established itself as a category leader in providing specialised software solutions for the industrial market. Our primary focus is on delivering tailored technology that enhances operational efficiency for industrial businesses across Europe. We serve over 13,000 customers from various industries through our dedicated team of more than 1,600 employees, located in over 40 offices worldwide. Our extensive range of software products is deeply rooted in the unique demands of our customers' markets. This allows us to address the specific challenges faced by industrial enterprises depending on their size, location, and the nature of their operations. We emphasize innovation, leveraging technology to help our clients automate complex processes that are critical in today’s fast-paced market. Additionally, our commitment to sustainability and responsible practices ensures that we contribute positively to the future of our industry and the economy as a whole.
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