Head of Marketing – Multi-Brand Beauty Group | Immediate Hiring | 5 days work

Singapore16 hours ago

Experience level:Executive

Minimum experience:5+ years

Key Responsibilities

1. Marketing Strategy & Brand Management

Develop marketing strategies, annual plans and KPIs for all three brands.
Maintain distinct brand positioning while identifying cross-brand collaboration and cost-saving opportunities.
Analyse market trends, competitors and customer behaviour to identify growth opportunities.

2. Digital Marketing & Lead Generation

Oversee SEM, SEO, Google Ads, Meta Ads and other digital marketing channels.
Drive quality leads, appointments and customer acquisition.
Monitor campaign performance, conversion rates, cost per lead and ROI, and optimise campaigns accordingly.

3. Branding & Offline Marketing

Oversee brand development, ATL/BTL campaigns, OOH advertising, events, mall activations and publications.
Plan integrated digital and offline campaigns to strengthen brand awareness and customer engagement.
Manage agencies, vendors and media partners to ensure quality and timely execution.

4. Marketing Analytics & Reporting

Monitor marketing KPIs, including leads, appointments, conversion rates, revenue contribution, spending and ROI.
Prepare performance reports, dashboards and management presentations.
Identify underperforming campaigns and recommend improvement plans.

5. Team Leadership & Stakeholder Management

Lead, coach and develop the marketing team across all three brands.
Set team objectives, responsibilities and performance targets.
Work closely with Sales, Operations, Finance and other departments to align marketing initiatives with business goals.

6. Budget & Marketing Operations

Manage marketing budgets, expenditure and resource allocation.
Oversee campaign timelines, approval processes, marketing materials and event execution.
Evaluate marketing investments and identify opportunities to improve cost efficiency.

7. Business Growth & Strategic Projects

Drive marketing initiatives that improve lead quality, appointment generation, conversion, customer acquisition and retention.
Provide strategic recommendations to Management based on marketing performance and market insights.
Support new brand launches, business initiatives and other strategic projects.

8. Key Performance Indicators (KPIs)

Job Requirements

Degree or Diploma in Marketing, Business, Communications or a related discipline.
Minimum 5 years of relevant marketing experience, with proven experience in a managerial or leadership role.
Experience managing marketing strategies across multiple brands, outlets or business units will be an advantage.
Strong knowledge of digital marketing, including SEM, SEO, Google Ads, Meta Ads and lead generation.
Proven track record in driving customer acquisition, conversion rates, marketing ROI and business growth.
Experience in branding, integrated campaigns, offline marketing, events and media management.
Strong analytical skills with experience in marketing performance reporting, KPI tracking and budget management.
Proven ability to lead, coach and develop a marketing team.
Excellent communication, stakeholder management and project management skills.
Commercially minded, proactive and results-oriented, with the ability to work closely with Sales, Operations and Management.
Experience in the beauty, aesthetics, wellness or consumer services industry will be an advantage.

HOW TO APPLY:

Interested applicants, please click on “Apply Now”. We regret only shortlisted candidates will be notified.

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