Manager, Loyalty Experiences MEA APAC
Job description
As the Manager, Loyalty Experiences MEA APAC, you will play a key role in bringing ALL Accor to life across the region by driving loyalty culture, creating memorable member experiences, and strengthening member engagement. Reporting to the Director, Loyalty Experience MEA APAC, you will
- Lead the development of an AI-enabled loyalty culture across more than 1,000 hotels, empowering Heartists through innovative learning, training, and engagement initiatives.
- Curate and deliver exclusive Limitless Experiences that connect members with their passions through unique events, partnerships, and brand experiences.
- Drive member engagement and loyalty growth by enhancing recognition, optimizing member journeys, and collaborating with CRM, Marketing, and Digital teams.
- Leverage data, customer insights, and emerging technologies to identify opportunities, measure performance, and continuously improve the member experience.
- Bachelor's degree in Hospitality, Business, Marketing, or a related field, with significant experience in loyalty, customer experience, hospitality, or marketing.
- Strong project management and stakeholder management skills, with the ability to lead initiatives across multiple markets and teams.
- Analytical mindset with experience interpreting data, identifying opportunities, and translating insights into actionable strategies. Passion for AI is highly appreciated.
- Excellent communication and interpersonal skills, combined with a passion for customer-centricity, innovation, and emerging technologies.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why Join Us?
- Be part of a global hospitality leader committed to innovation and excellence.
- Drive impactful projects that shape customer experiences
- Work in a dynamic, multicultural environment with opportunities for growth.
Skills mentioned
Accor S.A. is a French multinational hospitality company that owns, manages, and franchises an extensive portfolio of hotels, resorts, and vacation properties. As the largest hospitality company in Europe and the sixth largest worldwide, Accor has a significant global footprint, operating over 5,500 locations in more than 110 countries. The company's origins trace back to 1967, when Paul Dubrule and Gérard Pélisson founded the Société d'investissement et d'exploitation hôteliers (SIEH) and opened the first Novotel hotel in Lille, France. The Accor group was officially formed in 1983 following a merger with Jacques Borel International. This strategic move led to its introduction on the Paris stock exchange in the same year. Throughout its history, Accor has demonstrated a consistent pattern of growth and strategic acquisition. Key milestones include the acquisition of the Sofitel brand in 1980, the launch of the budget-friendly Formule 1 brand in 1985, and the purchase of Motel 6 in 1990. The company has continually adapted its business model to market dynamics, notably with its 'asset-light' strategy to focus on hotel management and franchising. Under the leadership of Chairman and CEO Sébastien Bazin, appointed in 2013, the company has further refined its structure, creating distinct divisions for its various hotel segments, from economy and midscale to premium, luxury, and lifestyle. This includes a diverse and globally recognized portfolio of brands such as Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure, and ibis. Accor is also committed to sustainable development through its 'Planet 21' program, addressing environmental and social issues within its operations.
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