Marketing Executive

MARKETING EXECUTIVE — SOCIAL MEDIA & CONTENT

Wafra Business Solutions

About the Role

Wafra Business Solutions helps business owners understand their finances through accounting, bookkeeping, financial diagnostics and practical advisory services.

We are looking for a creative and proactive Marketing Executive to build awareness of Wafra, produce educational content and generate qualified enquiries. As a growing business, we need someone comfortable with both planning and hands-on execution.

Key Responsibilities

• Develop monthly marketing plans and content calendars aligned with business goals.
• Manage Instagram, Facebook, TikTok and LinkedIn.
• Turn accounting topics into simple, engaging content that business owners can understand.
• Create content about cash flow, profitability, expenses, bookkeeping and financial warning signs.
• Help the founder plan scripts, record videos and produce educational content.
• Edit short videos, design carousels and write captions with clear calls to action.
• Adapt longer videos into short clips and supporting social media posts.
• Promote accounting services, financial diagnostics and consultation bookings.
• Plan and manage paid advertising within approved budgets.
• Track enquiries and coordinate follow-ups with the founder.
• Maintain Wafra’s professional visual identity and consistent brand tone.
• Monitor content and campaign performance, prepare weekly reports and recommend improvements.
• Ensure financial claims and technical content receive the founder’s approval before publication.
• Protect client confidentiality and use only approved testimonials or clearly labelled demonstration figures.

Requirements

• Relevant experience in digital marketing, social media or content creation.
• Proficiency in Canva, CapCut or similar design and editing tools.
• Strong writing skills and the ability to explain complex ideas simply.
• Able to film and edit professional videos using a smartphone or camera.
• Familiarity with Meta Ads Manager and campaign reporting.
• Organised, resourceful and able to work independently.
• Interest in finance, business education and helping SME owners.
• Experience marketing accounting or professional services is an advantage.
• A portfolio showing content personally created and, where available, campaign results.

Performance Measures

• Consistent delivery of approved content.
• Relevant audience growth and meaningful engagement.
• Qualified enquiries and consultation bookings.
• Cost per qualified enquiry for paid campaigns.
• Contribution to new client acquisition.
• Accurate reporting and timely execution.

Targets will be agreed based on the marketing budget, service capacity and campaign performance.

Working Arrangement

Location: Ubi

Employment type: Full time

Working hours: Mon to Fri

Salary: $2500 onwards depending on Experience

How to Apply

Send your CV, portfolio, expected salary and availability to [email protected] | WhatsApp 81017099