Product Marketing Manager
Job description
Product Marketing Manager, Southeast Asia (SEA)
Location: SingaporeReporting To: SEA Senior Product Marketing Manager
Position Summary
The Product Marketing Manager, SEA is responsible for driving growth across Southeast Asia through product marketing, demand generation, channel enablement, and go-to-market execution. This role serves as the key bridge between Global Business Units, Sales, Channel Partners, and End Customers to ensure successful product launches, effective market development, and sustainable revenue growth.
Key Responsibilities
Product Marketing & Portfolio Management
- Develop and execute product marketing strategies to drive growth, profitability, and market share across SEA.
- Own product positioning, value proposition, pricing strategy, and competitive differentiation.
- Lead Voice of Customer (VOC) initiatives and translate market insights into business opportunities.
- Support product lifecycle management including forecast planning, product rationalization, and NPI execution.
- Partner with Global Business Units on product roadmap alignment and regional market requirements.
Go-To-Market (GTM) Excellence
- Lead SEA product launch execution and localization of global marketing programs.
- Develop comprehensive GTM plans including target segments, messaging, sales enablement, launch activities, and success metrics.
- Drive adoption of new products through close collaboration with Sales, Application Engineering, and Channel teams.
- Monitor launch performance and continuously optimize GTM execution.
Demand Generation & Lead Management
- Design and execute integrated marketing campaigns across digital and field channels.
- Drive measurable pipeline generation through webinars, social media, content marketing, trade shows, seminars, and account-based marketing programs.
- Improve lead quality, lead nurturing, and funnel conversion effectiveness.
- Track marketing performance against MQL, SQL, pipeline, and revenue contribution targets.
- Support implementation of structured lead-to-revenue processes and marketing analytics.
Qualifications & Experience
- Bachelor's degree or above in Engineering, Science, Marketing, or Business, MBA is a plus.
- 5+ years of experience in Product Marketing, Technical Marketing, Industry Marketing, or Commercial Marketing.
- Experience in industrial, instrumentation, test & measurement, automation, electrical, electronics, or technology industries preferred.
- Proven experience in GTM execution, demand generation, and channel marketing.
- Experience working across multiple Southeast Asian markets is highly desirable.
Personal Competencies
- Passionate about driving business growth and market expansion.
- Results-oriented with strong ownership and accountability.
- Strategic thinker with excellent analytical skills.
- Self-motivated with a proactive "can-do" attitude.
- Highest standards of integrity and professionalism.
Skills mentioned
At Fortive, we are a global team of more than 18,000 professionals united by a powerful shared purpose: creating essential technology that accelerates progress in the world. We were founded in 2016 as a spin-off from Danaher, launching as a Fortune 500 startup with a rich heritage of innovation and a commitment to continuous improvement. Our work is centered on solving critical challenges in high-impact fields, from ensuring the safety of medical devices and protecting against radiation exposure in hospitals to improving energy efficiency in buildings and preventing system failures before they happen. We are driven to make a difference for frontline workers, scientists, and patients across the globe, delivering high-tech solutions with a high-touch human impact. Our culture is the unifying force that connects our diverse teams across approximately 50 countries. It's built on the foundation of the Fortive Business System (FBS), our shared mindset and proven toolset for driving growth, innovation, and operational excellence. We believe in the power of working together to solve problems that no one could tackle alone. This collaborative spirit means we embrace different skills, backgrounds, and voices to make our work better. We encourage our team members to be ambitious, to think boldly, and to bring their authentic selves to work every day. We foster a learning organization at heart, offering thousands of digital courses and countless opportunities for professional development. Whether it's through collaborative problem-solving events or our commitment to integrity and compliance, we strive to create an environment where our people can learn, grow, and build a career with lasting impact.
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