Account Executive, Fashion
Job description
BDG is looking to grow the fashion category, and the Account Executive will be responsible for growing and managing accounts within this category. This role is built for someone with 1–2 years in media or advertising — whether already in a sales seat or in a sales-adjacent role like account management — who's ready to prove they can grow these accounts into key relationships at BDG.
The Account Executive will own the full sales cycle — from prospecting and outreach through pitching, closing, and managing the business they bring in — across the full BDG portfolio. You'll work closely with sales leadership to identify expansion opportunities within smaller accounts and help grow the book of business on a developmental list.
Key Accountabilities
- Build and manage a high-volume outbound pipeline (cold email, LinkedIn, and other digital outreach) to grow developmental accounts across BDG's portfolio.
- Own the full sales cycle: prospecting, lead qualification, pitching, negotiating, and closing — with support from sales leadership.
- Identify and pursue expansion opportunities within smaller fashion and retail accounts that represent growth potential for BDG.
- Hit weekly and monthly activity benchmarks (email outreach sent, meetings booked) in addition to revenue targets.
- Partner with sales leadership to refine targeting, messaging, and sequencing for the fashion vertical — helping shape how BDG scales this segment.
- Use AI tools (Claude, Apollo, and similar) to build prospecting lists, draft outbound sequences, and create pitch materials efficiently — and help figure out where else AI can speed up the sales process as the function scales.
- Develop deep working knowledge of BDG's full brand portfolio and digital, social, video, and experiential solutions to pitch effectively to entertainment and media buyers.
- Track and report on pipeline, activity, and forecasted revenue using the team's CRM.
Candidate Profile
- 1–2 years of experience in media and/or advertising, in a sales role or a sales-adjacent role such as account management — direct quota-carrying sales experience is not required if you're ready to make the jump into a full sales seat.
- Familiarity with the fashion industry and how they market to different fashion personas is not required, but preferred.
- Genuinely excited about outbound prospecting — comfortable with high-volume outreach and undeterred by rejection.
- Entrepreneurial mindset with the drive to build something from the ground up — comfortable with ambiguity and solutions-forward rather than waiting for a fully defined process.
- AI-forward: professionally familiar with Claude or a similar AI tool, quick to pick up new sales tech like Apollo, and comfortable using AI to help build prospecting lists, outreach, and pitch materials.
- Coachable and eager to learn the media landscape, with a clear ambition to grow into a senior sales role.
- Strong verbal and written communication skills; comfortable pitching to new contacts with little to no warm introduction.
- Organized and detail-oriented, with the discipline to manage a self-sourced pipeline and follow through consistently.
- Proficient in Excel, Canva, PowerPoint/Keynote, and CRM/sales tools (Salesforce, Apollo, or similar).
- Bachelor's degree or equivalent practical experience.
Skills mentioned

We are BDG, one of today's leading global media companies, with a portfolio of distinct digital and experiential brands that are shaping culture through authentic and trusted storytelling. Audiences turn to our brands – Bustle, Elite Daily, The Zoe Report, NYLON, Inverse, Mic, W, Romper, Scary Mommy, Fatherly, and The Dad – to hear from a set of diverse voices around the interests engaging the next generation. We were founded in 2013 with the idea of creating Bustle, a women's magazine, and have since grown significantly. Our company now reaches over 223 million readers and social fans globally and serves hundreds of the world's largest advertisers. We're proud to have a dedicated team that helps us achieve this reach and impact. Our mission is to create a dynamic and inclusive media landscape. We focus on delivering content that resonates with Millennial and Gen Z audiences, covering everything from news and politics to beauty, fashion, and entertainment. We have global offices in key cities like New York, Los Angeles, Miami, London, and Paris, allowing us to stay connected with global trends and voices. We're always looking for opportunities to expand and grow, acquiring multiple publications since 2019 to broaden our portfolio and reach. We believe in the power of storytelling and strive to provide a platform for diverse perspectives, ensuring our content is both engaging and reflective of the world we live in. Our commitment extends to fostering a supportive and innovative environment for our employees, encouraging strong engagement and connection with leadership and providing mentoring opportunities.
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