AI/SEO Content Specialist
Job description
The AI SEO Content Specialist develops content for the Growth Marketing team with a focus on AI SEO. This role is responsible for writing and optimizing blog posts, landing pages, and resource guides, while also supporting copy needs for growth marketing campaigns.
The ideal candidate combines strong writing and editing skills with hands-on AI SEO expertise, ensuring Lone Wolf content performs in traditional search results while also appearing in AI-generated answers and citations.
Resonsibilities:
- Write and scale high-quality content, including:
- Blog posts
- Landing pages
- Resource guides
- Growth marketing campaign copy
- Create content that drives traffic, engagement, and conversions.
- Ensure all content aligns with Lone Wolf's brand voice and messaging.
- Own Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives.
- Establish and maintain structured content standards, including:
- Schema markup
- Concise summary sections
- FAQ content
- AI-friendly formatting
- Optimize content for visibility in AI-generated search experiences and large language models (LLMs).
- Conduct keyword research and content gap analysis using AI-powered SEO platforms.
- Identify:
- High-value search opportunities
- Emerging search trends
- Shifts in user intent
- Competitor content gaps
- Develop content recommendations based on research findings.
- Edit, proofread, and fact-check AI-generated and human-written content.
- Ensure:
- Brand consistency
- Factual accuracy
- Readability
- Authoritative tone
- Refine AI-generated drafts into polished, high-quality content.
- Optimize:
- Metadata
- Headings
- Internal linking
- Content structure
- Page crawlability
- Support overall technical and on-page SEO performance.
- Monitor and report on key content metrics, including:
- Organic traffic
- Keyword rankings
- AI visibility and citations
- Conversion rates
- Use performance insights to continuously improve content strategy and execution.
Content Creation & Optimization
AI SEO / GEO Strategy
SEO Research & Analysis
Content Editing & Quality Control
Technical & On-Page SEO
Performance Measurement
Required:
- 2-5+ years of digital marketing experience with a proven track record in:
- SEO strategy
- Content development
- Content optimization
- Hands-on experience with:
- AI large language models (LLMs)
- AI-driven SEO platforms
- Content automation and optimization tools
- Experience using SEO platforms such as:
- Google Search Console
- Ahrefs
- SEMrush
- Experience with CMS platforms such as:
- WordPress
- Webflow
- Strong analytical skills with the ability to:
- Interpret performance data
- Monitor algorithm changes
- Make data-driven content decisions
- Excellent copywriting, editing, and proofreading skills.
- Ability to transform AI-generated content into authoritative, human-centered content.
- Experience creating content for:
- B2B SaaS organizations
- Real estate technology (PropTech) companies
- Real estate industry audiences
Preferred
Skills mentioned

At Lone Wolf, we're driven by the belief that real estate is about much more than just buying and selling properties; it's about fostering connections, building vibrant communities, and transforming dreams into tangible realities. With a rich history spanning over 35 years, we've evolved from a foundational idea into a recognized leader in real estate technology. Our core mission is to empower agents, brokers, and entire teams by equipping them with tools and solutions that enhance efficiency and enable the delivery of exceptional client experiences. We understand that in the dynamic world of real estate, authentic relationships form the true competitive advantage. That's why we strive to simplify the inherent complexities of real estate transactions, allowing professionals to dedicate their valuable time and energy to what truly matters: building and nurturing those vital client connections. Our journey began in Canada, sparked by our founder Lorne Wallace, a chartered accountant with deep roots in the real estate profession. He envisioned and created our flagship back-office and accounting software to streamline real estate transactions. By 1991, our offerings expanded to include front-office management, solidifying our role as an industry pioneer. Over the decades, we've strategically grown, notably through key acquisitions like zipLogix™ in 2019 and W+R Studios in 2020, which enriched our product suite with advanced transaction tools and invaluable agent resources. Between 2020 and 2021, we further broadened our portfolio by integrating innovative solutions such as LionDesk and Homespotter, bringing cutting-edge CRM, analytics, and marketing capabilities to our clients. This continuous evolution culminated in the 2024 launch of the Lone Wolf Foundation, our comprehensive real estate industry cloud. This platform offers modular software solutions that span the entire real estate journey, designed to ensure technology amplifies our clients' vision and clears the path for them to focus on progress and success.
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